Boats Group is a Wreck - Anonymous employee Boats Group Employee Review

1.0
Jul 5, 2017
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Generally speaking, employees are not expected to sacrifice a lot of their personal time for Boats Group work. Emergent situations requiring occasional long days or weekend work do occur, as they do with any other company, but for the most part, you work your shift and then go home.

Cons

Compensation and benefits are consistently below industry standard. Performance reviews are typically months late, if not forgotten altogether, and typical annual pay increases, if they are given, are merely cost of living adjustments; there are almost never merit increases given. It very often feels that the C-suite managers deliberately instill a sense of chaos and uncertainty among employees. There is very little sense of job security. Executive management blunders from issue to issue without coordination among themselves. They manage by reaction, not proaction, and set arbitrary and unrealistic department performance goals, which they then inflate before communicating to the teams at large. Management has a penchant for hiring consulting companies that have pre-existing relationships with Apax, Boats Group's parent company. These consulting companies have consistently approached the projects they were hired to implement with pre-packaged solutions in mind and have not been properly diligent in gathering business requirements from knowledgeable workers or other stakeholders. The resulting systems are typically inadequate as a result, and the consultants have often broken previously working processes. Executive management does not seek out the opinions of employees who are subject matter experts or have a great deal of experience in the boating industry. Boats Group is very much a top-down, hierarchical company, where those further down the ladder are expected to be "yes-men" and just toe the line. Offering a differing perspective can get one labeled as "insubordinate". The Chief Technology Officer is a walking sexual harassment lawsuit waiting to happen. He's vulgar. He uses consistently foul and sexist language in department meetings. He feels he is entitled to hugs from female employees, even when they would rather that he didn't touch them. #HostileWorkEnvironment While there is usually a high degree of trust among members of individual teams, there is almost no trust between different teams. There's a good bit of sexist "bro culture" at Boats Group, and work groups function more as cliques than as cooperative teams. The technology systems are a mess. Boats Group is essentially a mini-conglomerate consisting of four different lead generation companies that have been acquired over time. Each of those companies has preserved their original business systems, so there are now multiple, inconsistently designed, lead tracking, inventory management, and CRM systems. If an improvement is needed to -- for example, address spam leads -- four different solutions need to be developed, custom for each company, and these all need to be separately managed and maintained forever afterward. The company needs to entirely re-engineer its information systems from scratch, but it won't make the investment. Management puts too much focus on generating revenue from selling display advertising on the sites instead of optimizing sites to help visitors find boats that are most interesting to them.

Explore other reviews about Boats Group

5.0
Jun 7, 2026
Recommend
CEO approval
Business outlook

Pros

Great culture, very collaborative and ownership centric.

Cons

Career growth is more difficult as a result of the thin hierarchy.

5.0
Jun 23, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

After 20 years with Boats Group, I can honestly say this company has been an incredibly rewarding place to build a career. The longevity of my tenure is a testament to the culture, leadership, and impactful work that continues to inspire me. People-first culture: From day one, Boats Group made it clear that people come first. The leadership team truly values its employees and consistently invests in our personal and professional growth. I've always felt supported and encouraged to stretch into new roles and challenges. Commitment to innovation: The company has evolved tremendously over two decades, always adapting and staying ahead of industry trends. From embracing new technologies, shifting to remote/hybrid work models, and developing innovative tools for the boating industry, Boats Group has stayed ahead of what is needed to make its employees and customers successful. Strong leadership with vision: Each phase of the company's growth has been guided by thoughtful, transparent leadership. Even in times of change, the executive team communicates openly and keeps employees aligned and motivated. Collaborative and inclusive environment: I’ve had the pleasure of working with some of the brightest and kindest colleagues. Collaboration and mutual respect are the norm here. Knowing that our work contributes to the joy and lifestyle of boating enthusiasts is deeply rewarding.

Cons

No company is perfect - there have been growing pains through acquisitions and organizational changes over the years. But these shifts have almost always led to better structures, improved strategy, and stronger performance.

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