Inequality of AE's + Burnout Culture = Fool's Errand - Enterprise Account Executive BetterUp Employee Review

1.0
Feb 16, 2023
Recommend
CEO approval
Business outlook

Pros

The product is great and sells well on the West & East coasts, but the Midwest isn't ready and sees the product as fluffy. Coaches can actually help people be more productive and help them find purpose and belonging in life & work. Great benefits, competitive base salary, and the people are great, even though they're under extreme pressure. Great branding.

Cons

- Equality, Territory, and Leads: Not all AE's are treated equally. Blatant favoritism of tenured reps makes it very difficult to hit goals when you rarely get an inbound lead. (Most deals that are closed are inbound). No visibility into leads either. - Leaders: Managers, RVP's and VP's are too busy to help you learn a very complex sale. Often told to attend "office hours" or "ask your coach" when you need help. Meetings are consistently moved and frequently run over time. - Burnout culture - Literally everyone here is stressed and worried for their jobs. AE's, AM's, and CSM's. - Micro-management: AE Scorecards were implemented in late 2022 to scare reps away who didn't close a deal in their first 3 months.. Many deals take anywhere from 4 months-18 months to close. - Worst onboarding I've ever experienced. You take a 2 month course where you're basically force-fed the BetterUp Kool-Aid. AE's lose precious time where they could be closing deals, and you're already on the chopping block by the time you're out of onboarding. -Incredibly expensive product. - Claims to be a "Blue Ocean" product, when there are clearly other competitors out there like Ezra, CoachHub, and Soundingboard. - Very odd in person "kickoff" events (called Intensive) where you sit through 3 days of Kool-Aid presentations. 1 social event during the whole week. Take your own advice from the Belonging Report and create more space for people to build trust.

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BetterUp Response
3y
We appreciate your candor and value your perspective. Please know that we take this feedback to heart, and the negative experiences you mentioned are not reflective of the culture and values that we strive to promote within our company. We believe in making sure that everyone on the team has an opportunity to succeed – every AE is in the rotation to receive unassigned accounts and the details you outlined about quotas and expectations are actually not consistent with what’s been communicated to the team, so thank you for surfacing this – we’ll be sure to take this back and ensure that everyone is clear on what’s expected moving forward. We acknowledge that we’re striving for a high-performing culture. That said, we are also constantly working to improve our training programs and ways that we can better support the team to set you all up for success. -The BetterUp People Team

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5.0
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Pros

Amazing team Rewarding cross functional work Interesting tasks Learning opportunities Flexible work schedule

Cons

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5.0
Jun 10, 2026
Recommend
CEO approval
Business outlook

Pros

Nearly 8 years in, and the work still pulls me forward. What keeps me at BetterUp is that the problems are genuinely hard and genuinely worth solving. I came from engineering, so I'm wired to care about infrastructure, not just features, and this is one of the rare places where you can build something foundational and actually see it move metrics, clear escalations, and unblock a whole go-to-market motion. The mission isn't decorative here. I can feel the thread between the work and the outcome. BetterUp also trusts you to figure things out across lanes. I've written SQL, prototyped with AI tools, facilitated workshops, and co-designed vendor strategy, all as a PM, because the culture doesn't penalize curiosity or reaching into adjacent territory. And honestly, some of my closest friendships came out of this place. The people I work with, on engineering, on cross-functional teams, and in peer mentorship, are people I genuinely learn from and, in some cases, people I can't imagine not having in my life. That combination of meaningful infrastructure work, real trust, and people who challenge you and become your people is not easy to find. The benefits span beyond general work-life-balance, if you're curious about something, there's always an open door to learn and contribute. As a woman in tech, I cherish the fact that our colleagues listen to women, and our insight is taken into account instead of just ignored. It's nice to feel safe at work, able to speak your mind freely.

Cons

If you want a boring job, this is not the place for you.

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