5.0
Aug 2, 2015
Anonymous employee
Former employee
Recommend
CEO approval
Business outlook
Pros
Backplane is a rad idea. The company is trying to empower brands to have more control and more conversation with their audience. This is a great alternative to other social media products. The team has been relentless on working on it and are all nice people. I had a blast working with everyone there. The CEO closed a ton of tops brands.
Cons
The cons for Backplane are the same as the cons for all social media companies which is that it's a tough space. It's tough to break into the mainstream on any startup. Backplane's challenges then are not unique from my experience, just it's a hard space.