Terrible place to work - Trade Marketing BAT Employee Review

1.0
Jun 22, 2023
Recommend
CEO approval
Business outlook

Pros

401K, car, medical insurance, overall benefits

Cons

Unrealistic expectations, lack of fore sight and knowledge of the US market. Poor leadership, utilize fear tactics and degradation to keep people in line. On one hand they expect us to drive volume and grow programs while on the other they continue to strip away resources, funnel them into a few key partners, make them so convoluted that it is impossible to manage, fail to consistently and accurately pay our retailers and make continual changes to resources and then wonder why our customers don’t want to partner with us or follow our programs. Then when our partners don’t follow our programs because they don’t see the value in them vs what we are asking for we get in trouble, and thought of ending programs even at the request of the retailer don’t even think about that you’ll be reminded on the weekly email blast that you ended a program and we aren’t doing that. Pair this with consistent distribution issues, how can we grow volume when we can’t even get the product shipped consistently. It feels really awesome to go to work everyday give a 110% and still feel like a failure because no matter how hard you work here it will never be enough to keep up with the expectations when having to over come constant internal issues . I used to love this company and would have done as much as I could for it however at this point it’s evident we are nothing more than a dispensable budget line item to BAT. It really makes you motivated to not want to do anymore than the bare minimum and wait out your time until leadership has to make up money for bad decisions by going through another round of employee headcount reduction. Unless you enjoy getting yelled at by your customers everyday, feeling like you can never do enough to please leadership and being okay with being a number to your corporate I wouldn’t work here…. The only thing that has kept me here is the shared misery at the local level.

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5.0
Oct 2, 2025
Recommend
CEO approval
Business outlook

Pros

- Complete autonomy with schedule which provides for a nice balance between work and personal life - Impact people who are trying to grow their careers - Company car and free* gas is pretty nice

Cons

- Autonomy & freedom does leave time where you have to be self-motivated to keep going and push forward

1.0
Mar 11, 2026
Recommend
CEO approval
Business outlook

Pros

401k, Good deal of vacation time.

Cons

I truly miss working for RJReynolds! Even though its a very large company it still had that small close knit company feel. Now that BAT has taken over it is absolutely MISERABLE working here now. The plant has not shut down on a weekend since they took over and doesn't look like it will anymore as long as BAT is in control. All this company cares about is production and getting tobacco out the door. Employees get promoted to positions they no experience in and have no business at all in working in the positions. The moral is the worst I have ever seen it, you can look at coworkers faces and tell they aren't happy working here anymore. The production employees are miserable due to this plant never shutting down and always running. Work/life balance is very bad. BAT has zero care for American holidays, they wont think twice to "voluntell" employees they need to work on the holiday. Employees are scared to speak up and say anything. Management is all yes people and will not stand up for their employees. I have watched everything get progressively worse and worse as BAT continues running this company. This used to be a company that people enjoyed working until retirement and now its a company that works the employees into the ground.

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