Let's set some realistic expectations for life at Animalz - Content Marketer Animalz Employee Review

2.0
Aug 13, 2019
Recommend
CEO approval
Business outlook

Pros

- If you're looking for an agency experience where you can work from home, you've found it. They provide all the tools for collaboration and communication that you'll need. They're gotten pretty good at being a remote-first company. You really can work anywhere. - This is a place for hungry, highly motivated individuals (preferably towards the beginning of their careers, IMO) who are either single or don't mind having work dominate their lives. - Some of the folks are interesting, and everyone is smart. They're generally good people to work with, and they are spread across the world, which is pretty cool. - They're growing and that is 100% their strategy. Growth for the sake of growth. It's the classic entrepreneurial SaaS approach to build quickly and get acquired. This isn't the first time the CEO has done this. So, if you really drink the kool aid, you'll have a good chance of growing with them. There's opportunity there, if you want it. - They know their stuff when it comes to content marketing, and they are passionate about it. - You might get to work on some interesting accounts. - There is flexibility as to when you get your work done during the day.

Cons

**I didn't originally want to write a negative review of working at Animalz. Those already exist, at length, if you scroll down a little. But after seeing the recent efforts to gloss over things (they're experts at that), with people writing glowing reviews of life at Animalz (which may or may not have been a management directive), I figured I needed to reinforce realistic expectations for those considering applying.** - You're only likely to succeed here if you are a content marketing zealot. If you just want to work in the tech/SaaS space, you'll probably do better looking elsewhere. - Very average pay. - Overtime is a constant reality and a carefully masked expectation. Just pay attention to how often they stress that this is "agency life" without explaining what that means -- you're going to get wrung out every week, but god forbid they actually admit how busy you'll be. - They'll act the part of jovial, supportive, millennial colleagues when you join the team. This might continue if you're their type of people, but you'll quickly come to realize everyone is far too busy to really be there for you, no matter how often they say they are. - On internal company-wide calls you'll soon start to see that at least 30% of your colleagues are mildly-to-moderately exasperated and some are barely hanging on. - Monthly production targets for writers are aggressive. I saw people get called out for being 0.5 articles below their quota in a month. Basically, you're never going to have a quiet day, ever. - People constantly miss or have to reschedule internal calls because of how busy they are. You will have to, too! - Taking vacation will stress you out as you'll fall behind with production expectations for your clients. Good luck enjoying time away from your computer. - You're expected to bring your own equipment to the job and there's no home office stipend like most remote-first companies offer. - Churn, churn, churn. Internal and external. - They love to tout their flexible, work from home policy as a major perk of the job, but honestly it feels like a gimmick to squeeze more work out of people and reduce the company's overheads. - Their culture of radical transparency is often taken too far. People are criticized and demeaned in public forums, made to look stupid, and have to take it all on the chin. It was often undeserved and most mistakes seemed to come from being overworked and always feeling like you're behind. - If you're not a good fit or meeting quotas, there's a good chance you'll be out within 3-6 months. Or you'll decide to leave yourself. Either way, this will be announced to everyone else through a casual glossing-over of the situation. - Do yourself a favor and read all of the previous negative reviews on glassdoor about working at Animalz. They went into a lot more detail than I care to, but I agree with 100% of what they said.

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Animalz Response
5y
We are a content marketing agency, so a love of the industry is essential to you having a good experience at Animalz. I do affirm that if you are not passionate about writing, you perhaps may not enjoy your day-to-day here. I took over as CEO in March 2020 and stress/burnout is something I’ve sought to address since day 1. In 2021, we’re implementing one big picture solution (changing our business model) as well as smaller tweaks to how we operate that we hope will make us unique among agencies as both stable and less stressful. It is the biggest initiative I’ve taken on since assuming the role of CEO last year, and I’m confident it will address much of this feedback. As someone who has seen many toxic startup environments, culture is very important to me. Our most recent engagement survey, which saw a 80% participation rate, showed that team culture is strong, both in communication and helpfulness. 89% of our team members said their managers showed a genuine interest in their career aspirations; 90% said they were proud to work at the company. I'm happy with these numbers as a baseline and am confident I can grow them to 100%. I also want to mention that we're not growing for the sake of growth and the founder never intended to get acquired. Walter’s plan, now executed, was to help create and grow multiple thriving businesses. In Oct 2019 he informed Animalz leadership team of his intentions, which included appointing me CEO and Haley Bryant COO of Animalz and partnering with Jimmy to start a new company, Superpath. I hope this response provides some more clarity on the changes we've made since this review was added. I appreciate the feedback and opportunity to respond! - Devin Bramhall, Animalz CEO

Explore other reviews about Animalz

5.0
May 20, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Working with the best customers, helping them win

Cons

None that come to mind

4.0
Dec 22, 2023
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The most recent iteration of Animalz is super focused on driving results and tracking metrics for clients, which is a pretty big change compared to the production-driven iteration of the past. We also have more offerings than what used to be almost strictly 4 posts a month. We're now just as focused on the marketing as we are the content. The writing is just a part of the offering and it's meant to serve the end goal (the client's end goal).

Cons

It's an agency, which means you have to move fast and you have the occasional long night. Weirdly, the worst part of working here is the organized and targeted (sometimes bizarre, sometimes concerning) harassment and continued bullying from former employees, even from those who haven't worked here for over a year (some of them 2+ years). Were the layoffs 7+ months ago tough to be a part of? I'm sure. Tough to witness? Yeah, of course. Poorly handled? Few argue otherwise. But layoffs happen. It's kind of sad to see talented people putting energy into needless harassment instead of their joys and passions. As far as I know, the couple people who stayed on as freelancers have regular work and we have a good working relationship.

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