Spectacular growth with real impact - Customer Success Manager (CSM) Anima Employee Review

5.0
Nov 21, 2025
Recommend
CEO approval
Business outlook

Pros

The company's growth is spectacular. Revenue has almost 5x'd since I joined, as has our footprint in the NHS. If being part of such a growth story excites you, then I can't think of many better companies in the UK. Moreover, this is the most high-performing, talented, and resourceful team I've ever been a part of. Every single member of the team would be the top performer in almost any other company. This is carefully curated through the hiring process, and it means everyone here is a joy to work with. Crucially, an equal amount of emphasis is put on making sure people are a cultural fit before they join. In almost 1.5 years, I've never had a colleague here who I did not enjoy speaking to on a personal level. This emphasis on cultural cohesion continues past the point of hiring, with my personal favourite aspect being the twice-yearly off-sites. These are always in fantastic locations and result in tremendous amounts of trust building and bonding. Last year alone we went to the Dominican Republic and North Carolina, and in a few months we'll be heading to Florida. Differently from other company off-sites I've been to, these don't require a huge amount of forced bonding but rather this trust building happens naturally as a result of the personalities we hire. Finally, the impact here is real! With every single onboarding, activation, and customer interaction, you get to see the effects of our product on the health of real patients in the form of reduced phone waiting queues, quicker access to care, and more comprehensive coding on medical records. Given how closely intertwined my family is with the NHS, including both my sister and mother working in it, this has been hugely rewarding.

Cons

The downside of a high-performing culture means that pressure, expectations, and sometimes working hours can be more demanding than at other businesses. For certain personality types, this is going to be something they are excited by. However, for other people, this may not be the kind of environment they want to be a part of. Likewise, there is a downside to having such a large impact with your product. If something goes wrong or if there's an issue, it can result in very real consequences for a patient. If you truly care about the impact of the product, it is difficult hearing the effects of bugs or issues on the well-being of patients. This can weigh on you, and you have to be able to cope with it.

Explore other reviews about Anima

1.0
Oct 22, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

You can tell yourself you're doing good for the world, though in reality the product isn't up to scratch and customers are leaving in droves (have a look at the reviews elsewhere if you don't believe me).

Cons

Working here feels like you're constantly walking on eggshells with a CEO whose behaviour is genuinely damaging and toxic. There's loads of chat about "no ego" and "taking ownership," but when it comes down to it, everything runs through the manipulative CEO. You're micromanaged to death, called out in front of everyone, and if you dare push back, you're out. The turnover is mental. People quit constantly or get fired left and right for reasons that don't really make sense ("culture fit"). Promises about progression, support, flexible working are all a lie. There's zero work-life balance, and burnout is constant. The way things are run is basically a mix of intimidation, mind games, and public humiliation. Feedback isn't meant to help you improve, it's used to knock you down and keep you in line. The CEO openly undermines people, including other senior staff, which just creates this atmosphere where everyone's anxious and insecure. This isn't a high-performance culture by any stretch. It's a toxic environment where the CEO's ego runs the show and everyone else is just trying to survive. If you're thinking about joining, seriously talk to people who've left first. And be ready to leave quickly if you value your mental health, your career, or just being treated with basic respect.

14
5.0
Jun 11, 2026
Recommend
CEO approval
Business outlook

Pros

During my interview process for Anima, someone told me that a year on I'd look back and find myself unrecognisable. They were right. The growth you go on here is astounding, and unlike anything I've experienced at other companies. You're given ownership and autonomy, and you're encouraged to keep pushing your own limits. The environment is energising too. Everyone is locked in and genuinely passionate about what they do. I've learned more in my 18 months here than I did in the six years before it. Everyone has their own reason for joining Anima. Mine was the mission. I'd bet a fair few people reading this have spent most of their careers in SaaS, solving 'pain'. And I'd guess that when you're in the pub trying to explain that 'pain' to your friends, their eyes glaze over. Anima isn't like that. Every single person I tell about our mission, their eyes light up. This is something that affects nearly everyone I know, and getting to take on that challenge day in, day out is a privilege I don't take for granted. The last thing, and probably the most important, is the people. You couldn't wish to meet a better group than the ones who work here. I've made friends at Anima I'll keep for the rest of my life. The clearest proof of that is our offsites. I've worked remotely for the last six years, so I've been on plenty of offsites at various companies, and I used to dread them. At Anima I spend the whole year looking forward to them. At other places I'd end up pretending to be someone I wasn't, whether that was tweaking my accent slightly or feigning interest in things I didn't actually care about, all to fit in. None of that matters here. I'm just me, and that's refreshing. It means every interaction I have at work is a completely genuine one.

Cons

Same as any startup really, pace is rapid, expectations are high, targets are ambitious, but that's exactly what I signed up for. Yes, of course there are days when I question whether I would prefer an easier ride, but then I remember just how mind-numbingly dull that would be. Some people aren't suited for companies like Anima, and that's okay. If you are someone who thrives in startup environments, you'll find a group of kindred spirits here.

1
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