There's an episode of the Simpsons where homer walks into a group of engineers and goes "are you working hard?.... Could work any harder?" And the engineers just start pressing buttons more quickly
This is how the executive team at aiven see workers. Their logic is that everyone should be a 10x engineer so why hire more? Well a scrappy start up isn't the same as a large global organisation with multi million contracts.
There's a huge amount of technical debt that simply cannot be tackled because of massive firefighting, every day. Missold accounts, poor user experiences. The refusal to add capacity means competitors are overtaking aiven rapidly but culturally this problem is only recognised in a few areas.
Very good people also leave, they are frustrated by Byzantine hr processes which aim to curtail pay. The cost of replacing these individuals is greater than the cost of a small pay rise.
Ultimately sales will continue to stagnate until aiven accepts it cannot be run on a shoestring. Open source is less of a value proposition than it was 5 years ago. If you want large enterprises be mindful of what they really need and don't be thrifty.