Great place to work - Business Development Director Adlook Employee Review

• Tech that actually works – Adlook’s platform delivers real performance, transparency, and accountability in a space that’s often filled with buzzwords. It’s genuinely future-proof and focused on solving real business problems, not just following industry trends. • World-class leadership – The CRO leads from the front, empowers the team, and sets a standard of excellence through vision and action. It is clear he genuinely cares about his team as professionals and people. The CEO is thoughtful and brings clarity and care to business decisions. This spirit permeates throughout the leadership team, which is full of best in industry talent from around the globe. • Collaborative, supportive culture – The team embodies a “get stuff done” mentality. Wins are celebrated, challenges are faced together, and feedback is always used constructively. There’s a real sense of camaraderie and shared purpose. • Mission-driven and values-led – Adlook doesn’t just talk about transparency — it lives it. The company isn’t afraid to have a point of view about the hard truths in our industry and is genuinely forging a new, better path for advertisers and partners alike. • Immense opportunity for growth – With the U.S. expansion underway, there’s a rare chance to help shape a fast-growing, global company and grow your own career alongside it. • Empowering environment – High expectations are balanced by the tools, trust, and leadership support you need to succeed. It’s a place for builders and problem-solvers.

• High-performance culture – The bar is set high, and the pace can be intense at times. It’s not the right fit for someone looking to coast — but if you ambitious, driven, and willing to put in the work consistently, you'll thrive. • Evolving structure – As with any fast-scaling, global organization, some processes are still being built out. Flexibility and a builder’s mindset go a long way here.

I'm consistently impressed by how much Adlook actually delivers on its promises. The Deep Learning bidder isn't just an AI buzzword, it's the real foundation of how the platform drives smarter, more efficient outcomes: lower CPMs, better pre-bid optimization, and meaningfully less wasted spend. This is something I can offer with true integrity and a sense of pride. What also stands out is the service model. The level of expert support on priority accounts goes well beyond what I've seen at other ad tech companies. In an industry known for overpromising, Adlook actually shows up. The platform's full-funnel capability is another genuine strength. We're not pigeonholed into branding or performance. We can meet clients wherever they are, with cookieless/ID-less solutions for the future and pixel-based options for today. Cross-channel attribution and DCO round out a genuinely well-rounded offering. It's easy to go to market with confidence that we are a real player and tough to beat in programmatic. I came from a background at other programmatic players and can say with confidence: the technology and the team here are the real deal.

Workload can be tough at times but this is to be expected when you're part of a small team, building and breaking into the market. I am confident this will ease as the US team and business grows. It's never easy to be a new player in the market. Prospective clients are only becoming more and more skeptical of testing new partners, which is understandable, but it means you need to be very resilient and steadfast when building a book of business. Not a con, really, but something to be prepared for if you are considering a position here. If you're not a self-starter, you dislike a fast pace, and you're not able to pick yourself up when things are tough, this may not be for you. - But if you are and you can, then there is some real reward in being part of the growth!