SmartSweets Snapshot
Tara Bosh Founder + Heidi Dorosin and Katrina Hahn, Co-CEOs
100% approve of CEO
Food & Beverage ManufacturingIndustry
Kick Sugar, Keep Candy!
SmartSweets is on a mission to Kick Sugar, Keep Candy! We are a disruptive trailblazer in the candy industry and we are passionate about growing and championing a diverse Squad of high-performing individuals (having fun on the way)!
We make the delicious candy you know and love with up to 92% less sugar than traditional candy. We are proudly Female-Founded and on our way to kick 5.5 billion grams of excess sugar out of candy in a single year (what we call our Mission to Mars). We are proud of our sweet culture and accomplishments. Our recent accolades include a certified Great Place to Work (3 years in a row), Waterstone Canada’s Most Admired Corporate Culture Winner, NielsonIQ Breakthrough Innovation Award Winner and Instacart’s Emerging Brand List.
Our Why: At SmartSweets, we are tackling one of the largest and most concerning problems hidden in our everyday foods - Sugar.
Our Core Values:
Extreme Ownership: We have a deep sense of accountability and lead egolessly.
Celebrating Individuality: We believe the uniqueness and individuality of each Squad Member makes us stronger as a whole.
Curious Innovators: We are innovators and harness our energy to relentlessly create solutions - All ‘problems’ are opportunities hidden in disguise.
Fueled by Passion: We are fueled by tenacity, passion and we embrace change.
Honouring Relationships: We are honoured to be included and to be part of our customers’ journey. We are grateful for those that support us – Customers, partners and each other.
We make the delicious candy you know and love with up to 92% less sugar than traditional candy. We are proudly Female-Founded and on our way to kick 5.5 billion grams of excess sugar out of candy in a single year (what we call our Mission to Mars). We are proud of our sweet culture and accomplishments. Our recent accolades include a certified Great Place to Work (3 years in a row), Waterstone Canada’s Most Admired Corporate Culture Winner, NielsonIQ Breakthrough Innovation Award Winner and Instacart’s Emerging Brand List.
Our Why: At SmartSweets, we are tackling one of the largest and most concerning problems hidden in our everyday foods - Sugar.
Our Core Values:
Extreme Ownership: We have a deep sense of accountability and lead egolessly.
Celebrating Individuality: We believe the uniqueness and individuality of each Squad Member makes us stronger as a whole.
Curious Innovators: We are innovators and harness our energy to relentlessly create solutions - All ‘problems’ are opportunities hidden in disguise.
Fueled by Passion: We are fueled by tenacity, passion and we embrace change.
Honouring Relationships: We are honoured to be included and to be part of our customers’ journey. We are grateful for those that support us – Customers, partners and each other.
