LPL Financial Snapshot
“We take care of our advisors, so they can take care of their clients.” That’s our mission at LPL Financial. It permeates everything we do—and is embraced by every employee. Our values help us activate and execute our mission every day. They keep us focused, agile, and accountable.
1. One team on one mission
It is up to each of us — every single employee—to deliver on our mission.
2. Seek, embrace, and apply feedback
We learn from our mistakes and use feedback to help us get a better outcome.
3. Stop and consider the big picture
We exercise judgment, spot issues before they happen, and solve problems using data and logic.
4. Value progress over perfection
We experiment, learn, iterate, and innovate, sharing bold ideas and taking calculated risks to create extraordinary new capabilities.
5. Deliver results for our advisors and their clients
We make it easy for advisors to do business with us, as we earn their business every day and hold ourselves accountable for seeing things through for them.
1. One team on one mission
It is up to each of us — every single employee—to deliver on our mission.
2. Seek, embrace, and apply feedback
We learn from our mistakes and use feedback to help us get a better outcome.
3. Stop and consider the big picture
We exercise judgment, spot issues before they happen, and solve problems using data and logic.
4. Value progress over perfection
We experiment, learn, iterate, and innovate, sharing bold ideas and taking calculated risks to create extraordinary new capabilities.
5. Deliver results for our advisors and their clients
We make it easy for advisors to do business with us, as we earn their business every day and hold ourselves accountable for seeing things through for them.
Formed in 1989 through the merger of two small brokerage firms, Linsco and Private Ledger, LPL was designed as an alternative to traditional Wall Street firms. The founders’ revolutionary vision was centered around helping financial professionals build competitive businesses while they served their clients’ best interests—treating them like people, not accounts. That remains true of LPL today.
We’re more than just the nation’s number one independent broker-dealer and top RIA custodian (1). Americans deserve access to personalized guidance from a financial professional, and our strength and stability help us best support those financial professionals.
More than 30 years later, LPL has become a Fortune 500 company and launched a new brand, yet this guiding principle remains—it’s simply expanded far beyond the investment services offered. Alongside the constant pace of change in the financial services industry and the world around us, LPL has evolved its technology, operations, risk management, and business consulting—while continuing to innovate its investment management services and platforms.
(1) Top RIA custodian (Cerulli Associates, 2019 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenue, Financial Planning magazine June 1996–2020).
We’re more than just the nation’s number one independent broker-dealer and top RIA custodian (1). Americans deserve access to personalized guidance from a financial professional, and our strength and stability help us best support those financial professionals.
More than 30 years later, LPL has become a Fortune 500 company and launched a new brand, yet this guiding principle remains—it’s simply expanded far beyond the investment services offered. Alongside the constant pace of change in the financial services industry and the world around us, LPL has evolved its technology, operations, risk management, and business consulting—while continuing to innovate its investment management services and platforms.
(1) Top RIA custodian (Cerulli Associates, 2019 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenue, Financial Planning magazine June 1996–2020).
