About Walter

WALTER Surface Technologies is a leader in productivity solutions for the metalworking industry. We help customers work better through innovative products, expert knowledge, and a strong focus on safety, performance, and operational excellence.

Position Summary

The Director, Marketing - Automation Division, will lead the marketing strategy and execution for WALTER’s growing Automation business. This role is ideal for a strategic yet hands-on marketing leader who can build the foundation for a high-growth division while directly executing key initiatives.

The successful candidate will be responsible for developing the marketing vision, positioning, campaigns, tools, and go-to-market approach for the Automation portfolio. As the division grows, this person will eventually manage one direct report, but the role will remain highly hands-on. They must be comfortable moving from strategy to execution, creating content, supporting sales, building campaigns, analyzing performance, and working closely with cross-functional teams.

Responsabilities

Marketing Strategy & Go-to-Market

• Develop and execute the marketing strategy for the Automation Division, aligned with business objectives.
• Define clear positioning, messaging, and value propositions for automation solutions across target customer segments.
• Build and manage go-to-market plans for new products, solutions, and commercial initiatives.
• Identify market opportunities, customer needs, competitive dynamics, and trends in automation.

Demand Generation & Campaign Execution

• Plan and execute marketing campaigns to generate awareness, qualified leads, and sales opportunities.
• Develop digital, content, email, literature, and sales enablement initiatives.
• Track campaign performance and continuously optimize based on results.
• Work closely with sales to ensure marketing initiatives support pipeline creation and revenue growth.

Tradeshow & Event Execution

• Lead the marketing planning and coordination for tradeshows, customer events, demos, and industry conferences related to the Automation Division.
• Work with the existing cross-functional team that supports tradeshow execution, including channel marketing, sales, R&D & operations.
• Ensure events are supported with clear messaging, strong customer-facing materials, lead capture processes, demo readiness, and post-event follow-up plans.
• Coordinate with internal stakeholders and external partners to deliver professional, high-impact event experiences.

Sales Enablement & Commercial Support

• Create tools and materials that help the sales team communicate the value of WALTER’s automation solutions.
• Develop presentations, brochures, case studies, product sheets, videos, and customer-facing content.
• Support key customer meetings, launches, events, and strategic opportunities when needed.
• Develop and support co-marketing programs with integrators, distributors, and robot manufacturer ecosystems.

Brand, Content & Communication

• Ensure consistent messaging and brand positioning for the Automation Division across all channels.
• Lead the development of compelling content that explains technical solutions in a clear, customer-focused way.
• Partner with internal teams, external agencies, and SMEs to create high-quality marketing assets.
• Translate complex automation concepts into practical business benefits for customers.

Product Marketing

• Collaborate with sales, engineering, and operations to support product launches and lifecycle marketing.
• Develop customer personas, competitive positioning, pricing support, launch plans, and product communication tools.·
• Gather voice-of-customer insights and market feedback to support business and product decisions.

Leadership & Collaboration

• Act as the marketing lead for the Automation Division and collaborate closely with sales, engineering, operations, and other support functions.
• Lead with a hands-on, entrepreneurial mindset and contribute directly to execution.
• Build strong relationships across the organization and influence stakeholders without relying solely on authority.

Qualifications

• Bachelor’s degree in marketing, business, communications, engineering, or a related field.
• 8+ years of progressive marketing experience, ideally in automation, robotics, machinery, or technical products.
• Experience building and executing go-to-market strategies for complex products or solutions.
• Strong product marketing, demand generation, event marketing, and sales enablement experience.
• Comfortable working in a growing business environment where processes may still be evolving.
• Experience managing external partners, agencies, budgets, and cross-functional projects.

Key Competencies

• Strategic thinker with strong execution discipline.
• Hands-on marketer who is willing to create, write, coordinate, launch, and follow through.
• Strong business acumen and customer orientation.
• Ability to simplify technical concepts into clear value propositions. Data-driven mindset with the ability to measure impact and adjust plans.
• Entrepreneurial spirit and ability to build structure in a developing division.

Success Measures

• Increased awareness and understanding of WALTER’s Automation offering.
• Successful execution of product launches, marketing campaigns, tradeshows, and events.
• Growth in qualified leads, customer engagement, and pipeline contribution.

Job Types: Temps plein, Permanent

Benefits:

• Assurance Dentaire
• Assurance Invalidité
• Assurance Maladie Complémentaire
• Assurance Vie
• Assurance Vision
• Bourses d'Études
• Congés payés
• Cotisation égale au RÉER
• Événements d'Entreprise
• Formation linguistique offerte
• Gym sur place
• Heures d’arrivée et de départ flexibles
• Programmes de Bien-être
• Régime de retraite
• Stationnement sur place
• Tenue Décontractée
• Travail à domicile

Work Location: Hybrid remote in Pointe-Claire, QC