Example: [Case Prompt] What KPIs do you believe to be most relevant for this client? What should they measure? B. Given that the first ad network for this test is Facebook - how would you structure your campaigns, ad sets etc. in order to gain more insights for the client? a. How do you break down campaigns (+ rationale) b. Who do you target, how do you bid etc. (+ rationale) c. What type of ads, how many ads, what are you testing (+ rationale)