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      The HEINEKEN Company

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      Brand Manager Interview

      Mar 20, 2009
      Anonymous employee
      Athens, Athens, Attica
      Accepted offer
      Positive experience
      Difficult interview

      Application

      I applied in-person. The process took 2 weeks. I interviewed at The HEINEKEN Company (Athens, Athens, Attica) in Feb 2007

      Interview

      Got a call from the company's HR department to ask me if I'd be interested in an interview for the position of Brand Manager. I had sent them a CV a few months back and had forgotten all about it. First interview was with the HR person. Normal procedure, going over my CV, my personality and all that. Quite pleasant and easy to sail through as the person interviewing me was quite young. Second interview was with the two group brand managers who had an open position. This was to decide not only if I was going to make it to the next interview but also the brand I was going to manage, since there were more than one openings (which I did not know at the time). The interview was, again, rather pleasant, no tricky or pushy questions, and actually at times it felt like I was exchanging pleasantries and small talk with fellow professionals. Of course they were evaluating my experience and traits through that talk, but they did not insist too much on talking about my past. Third interview was with the marketing director. She was quite strict and asked all the expected tough questions about my past and my choices. And just as the interview seemed to be coming to an end, she threw at me (orally) a case study and told me I had five minutes to come up with an action plan to make it happen. Quite a shock! The case did not even involve said company but another one... You really need all the adrenaline you can get at that time!

      Interview questions [1]

      Question 1

      Company XYZ (big beverage company) has decided to double their volume sold within the next year. Marketing budget is doubled, too. Describe how you spend it to achieve that end.
      1 Answer

      Other Brand Manager interview reviews for The HEINEKEN Company

      Brand Manager Interview

      Aug 4, 2021
      Anonymous employee
      Bangkok
      Accepted offer
      Positive experience
      Average interview

      Application

      I applied online. The process took 3 weeks. I interviewed at The HEINEKEN Company (Bangkok) in May 2021

      Interview

      They called me for one face to face interview and then another video call interview. And then they made the offer! It was very quick overall and went fairly smoothly.

      Interview questions [1]

      Question 1

      What is your working style? What value will you bring to the table? What do you know about the alcohol industry?
      Answer question

      Brand Manager Interview

      Jul 29, 2021
      Anonymous interview candidate
      Declined offer
      Positive experience
      Average interview

      Application

      I applied through a recruiter. I interviewed at The HEINEKEN Company in May 2021

      Interview

      amazing was really surprised by the gesture. everyone was really helpful and supported during the time of the interview. Was really happy and satisfied with the same. HR round was very easy but the technical was a bit of an issue.

      Interview questions [1]

      Question 1

      How can you increase sales?
      Answer question

      Brand Manager Interview

      May 18, 2022
      Anonymous interview candidate
      No offer
      Positive experience
      Average interview

      Application

      I applied online. The process took 2 weeks. I interviewed at The HEINEKEN Company in Mar 2018

      Interview

      It was a very efficient process. I was contacted within 3 days of my first round to participate in the next round of interviews. I didn't end up getting the position but my experience was great

      Interview questions [1]

      Question 1

      Describe how you overcame a challenging time in your career?
      1 Answer

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