I had three round interviews. The 1st round is phone interview by HR. It is only about some basic information check. The 2nd round is with function dept, one director, two managers and one senior executive. There are questions like what you have learned about market research, why you want to step into the industry, what work style you would prefer etc. The last round is with dept leader, a senior director. She gave me a characteristic test and introduced some about the industry.