Case study questions 1. Outline the steps for launching a new release to market. What are the metrics you use? What are the challenges? 2. You are assigned as the Product Marketer for an Enterprise Software product that is not achieving its business case objectives. The sales team indicates that the product messaging they are using is not resonating and they need a better sales presentation. How would you create the sales message and presentation? 3. Your sales team has been consistently losing deals to a competitor based on one specific feature. Your product team recently released a similar feature but your sales team continues to lose deals. What would you do?