I applied through university. The process took 1 day. I interviewed at Kraft Heinz (Pittsburgh, PA) in Jan 2013
Interview
2 - 45 mins on campus interviews with a director and a brand manager.
Starting with a fixed set of behavioural questions. Tell me about your self.
Then its starts geting marketing oriented. If you were the brand manager of x brand, what would u do in order to react if y happens. Basically they want to understand your thought process.
Interview questions [1]
Question 1
What is your favorite brand and why? if the brand was a person tell me what that person will be like?