A challenge was given to the applicant. The challenge was supposed to be done in 4 to 10 hours. It was simple but time costly, and a working self-hosted version was required. About me, I'm a frontend lead and have 10+ years of experience in this industry. First, GumRoad made the same mistake as a lot of companies: it was unclear what would be evaluated. Is it clean code? Is it speed of development? Hard to know what is expected there. I did the challenge and it took me 8 hours. I spent an hour writing a mail explaining my profile and the choices I made on my challenge. The answer was one sentence saying that this is not up to their bar. I was on the recruiting side too so let me tell you what happened there. They received too much applications and probably not review them all. I asked for a feedback of course but was just ghosted. Yes I spent 10 hours for applying and I was ghosted. This is clearly a lack of respect for applicant time. Companies, please do not do that! It is not professional at all. PS: I've applied to 50+ tech companies and work for less than 10. I've been rejected, like, a lot. But being ghosted with no feedback? Never happened! Sometimes I needed to ask for the feedback but it was never denied to me!