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      Senior Product Marketing Manager Interview

      May 7, 2013
      Anonymous employee
      San Francisco, CA
      Accepted offer
      Positive experience
      Average interview

      Application

      I applied through an employee referral. The process took 3 weeks. I interviewed at Dolby (San Francisco, CA) in Sep 2009

      Interview

      I was brought in on two occasions, months apart. The first time I interviewed with a manager in another country via Skype. My second interview was with a senior staffer in the local San Francisco office. The staffer appeared to understand little about why I was there, the job for which I was interviewing, or my background. The interview was frustrating, and didn't go well. The second time, months later, was not difficult. I had substantial audio knowledge, which certainly helps (but is not required). I was asked to answer a business case question, and given a week to do it. I prepared a multi-slide presentation backed with research and strategic analysis.

      Interview questions [1]

      Question 1

      I was asked to analyze a specific potential customer, and explain in detail why the customer would be interested in Dolby technology. Essentially this was my assessment of the customer's status in a particular product category, along with my expectations of their internal discussion and pain points. The second half of the presentation listed the products Dolby could offer, and how to message the value in ways which might resonate with the customer.
      Answer question