I applied online and received a phone call within a couple of days to set-up a phone interview. Turnaround time was great.
The phone interview was held with three individuals over a speaker or conference line, which was difficult to make out clearly what they were saying and who exactly was speaking. Phone interviews are already a challenge since they can be so impersonal, then add a panel phone interview and it only makes it worse.
Questions were standard, almost erring on the side of too standard and general. I got the sense that they didn't read my resume nor had any specific questions to me, my background or how skills were transferrable so talking about my current roles and experience didn't seem to translate. My experience met all of their basic qualifications, but it seemed like they were looking for a much narrower skill set then they actually posted for. The position is new so maybe they should spend some time reflecting on if their job posting is recruiting the right people.
Followed up at the end of a day with a standard system message that they would not be moving forward. Honestly found it incredibly rude at that stage - it's fine to send an automated email if you aren't moving forward at all but after you talk to someone you should at least send a template from a standard email account as professional courtesy.
It's strange to hear about how welcoming of an organization it is, but I didn't get that feeling at all past the scheduling call. There was no effort to recruit on their part, nothing seemed personalized or even particularly friendly. I got the call really wanting to get the position and ended it with "meh..."