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      Trainee Performance Marketing Interview

      Feb 6, 2025
      Anonymous interview candidate
      Munich, Bavaria
      Declined offer
      Positive experience
      Difficult interview

      Application

      The process took 2 weeks. I interviewed at CHECK24 (Munich, Bavaria) in Jun 2024

      Interview

      First interview was a ca. 40 min zoom meeting with one person from the department and mostly easy-going, including a couple of questions about key KPIs in performance marketing, but also personal introduction. After that, a second in person interview followed. This included an introduction with the department manager (around 30 min), a marketing exam (around 45 min + a subsequent discussion of my answers), and a chat with two of the managing directors (around 45 min) of the Check24 Media subsidiary where the role was situated. For the personal interview, travel expenses we reimbursed afterwards. Overall, HR was very quick to schedule interviews and provide feedback afterwards.

      Interview questions [9]

      Question 1

      Specifically Marketing Exam: - Please evaluate the below google ad campaign based on the given performance metrics. Prioritize which ones require further investment/overhaul and which ones are performing quite good already. - Please come up with 10-12 keywords for the comparison of car insurance, Explain which you keywords were chosen why. - Please come up with 3 different google ad copies for the 3 different target groups of the campaign explained above.
      Answer question

      Question 2

      Q: What do WE need to do to convince you to work for us? What do you value in a potential employer?
      Answer question

      Question 3

      Q: Please roughly outline the topic and key findings from your master thesis.
      Answer question

      Question 4

      Q: Which key KPIs do you know of when it comes to Performance Marketing?
      Answer question

      Question 5

      Q: Imagine you are to decide whether or not Check24 should enter the market for online price comparison of dog accessories. How would you assess the market situation and proceed with evaluation the potential profitability of the sector?
      Answer question

      Question 6

      Q: Provided the picture you were just shown of the Check24 website, what would you change from a usability perspective?
      Answer question

      Question 7

      Q: After your previous experience in the automotive industry, why do you want to switch industries and work for Check24 now?
      Answer question

      Question 8

      Q: How do you think the planning process for the Check24 x PUMA german national team jersey during the Football Euros 2024 went, especially when it comes to calculating the volume and budget for the jerseys? What do you think was the main goal/purpose behind this campaign?
      Answer question

      Question 9

      Q: What's your previous experience when it comes to working with google ad campaigns/SEA specifically?
      Answer question