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      Brand Genetics

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      Executive Director Interview

      Jul 22, 2022
      Anonymous interview candidate
      London, England
      No offer
      Negative experience
      Difficult interview

      Application

      I applied online. I interviewed at Brand Genetics (London, England) in Jul 2022

      Interview

      The first interview was good. The second included a case study where you had to pretend to be meeting a client from Chocolatier Inc and go through their brief before submitting a proposal. The client has asked for focus groups and consumer interviews. Here, they inserted a trick - you're meant to say that you don't think focus groups are a good research method (you may disagree, but I think they are looking for people who think the same as them). I think it's very unfair to put a blatant trick into and interview and then be actually quite nasty about it during the interview, when you don't pick up on it.

      Interview questions [1]

      Question 1

      They asked why I wanted to leave start-ups
      1 Answer

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