Did the interview twice. Initial screening was conducted online to assess your basic qualifications, experience, and fit for the role. They asked about your experience managing customer relationships, developing customer engagement strategies, and your knowledge of customer lifecycle management. First-round interview: This interview may be conducted in person. Their questions cover more detailed questions about your experience, skills, and approach to CLM. Be prepared to talk about your experience in customer segmentation, creating customer journeys, customer retention, and customer analytics.