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      Armira Capital

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      Equity Sales Interview

      Jun 25, 2021
      Anonymous interview candidate
      London, England
      No offer
      Negative experience
      Difficult interview

      Application

      I applied online. The process took 4 months. I interviewed at Armira Capital (London, England) in Feb 2021

      Interview

      The interview process was hardly a "process". The owners would fail to get back to me to follow up, despite advising me when I would hear back, this happens throughout the entire process and wears thin on any candidate. This was a red flag, but they would always eventually get back expressing interest in moving me further along the process. After 4 rounds, 3x with owners, 1x with team, and informal texting, I was then asked to prepare a lengthy business plan with zero data. This included providing them with revenue forecasts, targets, business expansion ideas for them etc. It took me days to prepare to answer all of their many questions. I even went back to see the team to gather data to no avail and thus had to produce revenue targets blindly. I quickly realised they published an unrealistic salary range (£75k - £150k). I was then asked to greatly adjust my expectations below their min offering. Meanwhile, the team made it known that they received a commission only salary, more red flags. Despite 4 months of interviews, 1-on-1s and a lengthy business plan, I had to chase them for an answer. When they declined, I received a generic rejection email with zero structural feedback on me as a candidate or my proposal. The email was full of excuses about having multiple other candidates (despite being told earlier that they hadn't had many) and that they had put another through to the next phase, which was nonsense. Ultimately they have no intention to pay anywhere near what they advertise. I have since seen them posting 2x ads for the same role, different titles and the same unrealistic salary ranges. The owners informed me that they had interviewed several sales in the past and never took the plunge. My sense is that they're fishing. Don't waste your time, you will be asked to perform a lot of unpaid work on their behalf. Offices have moved from The Shard, to Dean Street, to further inside Soho. Company financials don't look encouraging either.

      Interview questions [1]

      Question 1

      I was asked to advise them on how their commission structure should work.
      Answer question