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"Customer retention is what drives us. The real value in this business is the reputation we build. Contact lenses are just the product we deliver. What we really sell is service."
There’s a saying in the company that goes all the way back to the founder: “Contact lenses are just the product we deliver. What we really sell is service.” That idea of taking care of people and creating remarkable experiences – and that there’s always a better way to do it – is still at the core of who we are as individuals and as a company.
You may not need vision correction and you likely don’t know the history of the industry, which is fine. But it’s important you know that we’ve spent more than 25 years empowering consumers to take control of their own vision care by pushing, fighting, and generally annoying a stagnant industry in the name of customer choice. It’s a history and mission we’re proud of and dedicated to. And we aren’t done. Want to help?
You may not need vision correction and you likely don’t know the history of the industry, which is fine. But it’s important you know that we’ve spent more than 25 years empowering consumers to take control of their own vision care by pushing, fighting, and generally annoying a stagnant industry in the name of customer choice. It’s a history and mission we’re proud of and dedicated to. And we aren’t done. Want to help?
