Great People But Almost Zero Business Value - CAM Guerrero Media Employee Review

The business model is shady. The company primarily makes money by self-publishing magazines no one has ever heard of in the marketplace because they're distributed on a subscription list only (the numbers are inflated, only a few thousand copies per mag are sent out.) The articles are vanity pieces on executives who are asked to provide a list of vendors to "advertise" alongside the article. In reality, the vendors subsidize the vanity piece on the executive cutting their vendor checks and advertisers receive practically zero traditional marketing value in return. Many publications sell space, advitorial, etc but also have subscriptions and audiences in the hundreds of thousands. GH is a vanity media publication company whose bills are subsidized by the vendors of those in the magazine. Recently, the company has moved into providing networking and social events within the B2B community, which has actual value and has captured some very A/B-list names to speak/attend. Starting pay is low, like entry-level low. Opportunities to make sales commissions have almost nothing to do with skill but rather the publication on which you work - a select few mags make WAY more money than others. Your hard work won't be rewarded in dollars and cents unless you force your way onto one of these pubs. The benefits are abysmal, if you have a family the health coverage alone will make you want to get a second job just to pay the remainder of your bills.