Digital Marketing Manager

4.9 Blue J Legal – Toronto 4 days ago
$50k-$60k(Employer Est.)
  • Job

Overview

Blue J Legal is on a mission to bring absolute clarity to the law, everywhere and on-demand. Our digital presence is growing rapidly and we are seeking a data driven and technically savvy Digital Marketing Manager to help scale our marketing reach via paid channels. Reporting to the Director of Marketing, the Digital Marketing Manager will enable growth and profitability for Blue J Legal by assisting with development and execution of marketing initiatives to improve brand awareness, drive leads, and build pipeline. This role requires hands-on experience in managing paid digital channels, cross-functional communication skills and demonstrated project management experience. The ideal candidate must be strategic, able to develop innovative solutions, take initiative and have a well-rounded digital background. The candidate must have extensive experience successfully running programs that exceed ROI targets, and be motivated by analytics and audience insights to drive engagement in key market segments.

Qualifications

- 2+ years of hands-on experience managing paid social, search, and display campaigns at a B2B company or agency role

- Strong understanding of B2B marketing, demand generation, content production and B2B marketing/sales funnels

- Demonstrated success leading and managing multiple digital marketing channels including social media (Facebook, Linkedin), display, SEM (Google Adwords), digital content strategy/development

- Analytical and makes data-driven decisions to maximize ROI

- Familiar with marketing automation (HubSpot), and CRM (Salesforce) tools

- Ability and interest in hands-on work and being closely engaged in all levels of marketing execution from strategy to execution

- Strong verbal and written communications skills for effective cross-functional collaboration

- Proactive, resourceful, detail oriented and flexible

- BA or BS in Marketing or a related discipline is preferred

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