The Business Benefits of Being on the Glassdoor Best Places to Work List

The Business Benefits

  • Millions of visits to Glassdoor in the days and weeks following the BPTW launch
  • Increased visibility of winning employers’ jobs and profiles
  • Thousands of online and broadcast news stories throughout the year
  • Thousands of messages across social channels throughout the year
  • Brand new powerful opportunity to conduct targeted recruitment marketing

What You Can Do to Become a Best Place to Work

  • Increase review numbers. Quantity of reviews is the first eligibility factor, so be sure to encourage reviews at 90 days, six months, or year anniversaries.
  • Monitor and respond to feedback. Set up alerts so that you see reviews coming in and create a plan for how you’d like to respond, both internally and on Glassdoor.
  • Identify trends in reviews. Reinforce your culture by sharing positive feedback with current employees, and make a plan to address negative feedback.
  • Recruit informed candidates. Candidates aligned with your company’s mission and values are more likely to be satisfied employees who share their enthusiasm on Glassdoor.
  • Learn from past winners. Read on to find out the key attributes all Best Places to Work winners have in common.

What Best Places to Work Winners Have in Common

  • A Mission to Believe In. Employees have a sense of purpose and understanding of how they make an impact, which inspires quality work.
  • Strong Culture. Engaged leaders view positive culture as part of a good business strategy, and their clearly defined and shared values foster community.
  • People-Focused. Emphasis on employee development means employees are empowered to do their best work, which boosts productivity and engagement.
  • Transparency. Honest feedback is valued and encouraged, with open and clear communication from the top down.

"It feels fantastic for all of us at Bain & Company to win this top spot. This validation signals that every member of our team is delivering on our mission and ambition. We believe that Glassdoor’s transparency — combined with the integrated jobs feed — helps candidates make informed choices when applying to roles at Bain."

Manny Maceda, Worldwide Managing Partner at Bain & Company – #1 on Glassdoor’s Enterprise Business Best Places to Work list

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