Glassdoor Reviews: A Step-by-Step Guide for Employers - Glassdoor for Employers

A Step-by-Step Guide for Employers

How to Respond to Glassdoor Reviews

Reviews are an important piece of your candidate’s job search. In fact, 4 out of 5 candidates look to company reviews and ratings when making job decisions.1 Those reading reviews aren’t just skimming the surface. They read at least 7 reviews before forming an opinion about a company,2 making them some of the most well-prepared candidates on the market today. But what if your company’s reviews are less than glowing? Or, you want to give your opinion about something an employee has shared? The antidote for this problem is simple. Respond to your company’s reviews.

65% of job seekers that read reviews on Glassdoor say their perception of a company improves after seeing an employer respond to a review.3

To respond to reviews on your company’s profile, you must have a Free Employer Account or an Enhanced Company Profile on Glassdoor. With your Free Employer Account, you may provide an official employer response of 5,000 characters or less to any company review, interview review, or benefit review posted on your company profile.

There are three different locations where you can respond to reviews:

1 | Within your Employer Center

2 | On your main company profile

3 | Within your benefits tab for Benefit Reviews

Every response you submit to a Glassdoor review will include the date the response was posted along with your job title. To update the job title that will be shown on your response, go to your Account Settings. After updating your job title, sign out and back in for the change to take effect going forward. The member who submitted the original posting will receive an email notification that a response has been provided to their review. If you wish to edit or delete your response, you may do so by clicking the links next to your response.

Glassdoor moderates employer responses after they have posted to the website. Employer responses are moderated using Glassdoor's Community Guidelines and Terms of Use, with the exception that we do allow employers to include their contact information and relevant web links (i.e. links to internal company policies, ethics/compliance hotline sites, etc.).

When responding, we specifically ask employers to:

1 | Be courteous and professional.

2 | Do not include the name of the individual you believe wrote the review.

3 | Do not threaten the writer of the review with legal or other punitive damage.

Because Glassdoor moderates employer responses after they have been posted, if the response does not meet guidelines, it may be shown for a short time before we remove it. You will be notified by email if we remove your response.

How to respond to a review within your Employer Center:

Responding in your Employer Center
  1. Go to your Employer Center.
  2. Click Community Reviews.
  3. Click either Employee Reviews tab or Interview Reviews tab.
  4. Navigate to the review to which you would like to respond.
  5. Click into the text box and craft your response.
  6. Then, select Add Comment.

How to respond to a review from your main company profile:

Responding from your Glassdoor profile page
  1. Sign in to your Glassdoor account.
  2. Navigate to the specific review you’d like to respond to.
  3. Click into the text box and craft your response.
  4. Then, select Add Comment.

How to respond to a benefits review:

Responding from your Glassdoor profile page
  1. Go to your public facing company profile on Glassdoor.
  2. Click the Benefits tab.
  3. Go to the specific benefits review you would like to respond to.
  4. Type your response in the Write a response to this review text box.
  5. Then, select Add Comment.

Responding to Reviews Best Practices
  1. Ensure title and name of responder is correct
  2. Draft responses in Word or Google Docs to allow for proper editing of spelling, grammar and tone
  3. Say “Thank You”
  4. Acknowledge positive feedback
  5. Address specific concerns honestly
  6. Take the high road
  7. Avoid corporate jargon
  8. Offer to take the conversation offline

 

When it comes time to formulate your response, in addition to following the best practices, we recommend keeping the three As in mind:

Acknowledge. Oftentimes people are looking for you to acknowledge a problem rather than offer an empty apology. Be transparent about explaining the current situation, and/or offer insight into what’s being done make changes.

Articulate. Stick to the facts and articulate your position. Offer data and research to back your position to keep your emotions out of your response.

Advise. Your response is not just for the current or former employee who reviewed your company, it is also for prospective candidates. Advise future candidates on what they can do to have the best possible experience.

Need help turning your responses to reviews into a critical recruiting mechanism that will help you fill your pipeline with great candidates? Take advantage of our Responding to Reviews Templates.

To get involved in the conversation on Glassdoor and start managing and promoting your employer brand, unlock your free employer profile today!

Citations

1. Source: U.S. Harris Poll, April 2017
2. Source: Glassdoor U.S. SIte Survey, August 2016
3. Source: Glassdoor U.S. Site Survey, January 2016