Understanding Employee Sentiment Across Glassdoor and Indeed - Glassdoor for Employers

Understanding Employee Sentiment Across Glassdoor and Indeed

How can you get a deep understanding of employee sentiment across both Glassdoor and Indeed? With a Glassdoor Enhanced Profile, you can read, respond to, and compare ratings and reviews from both Glassdoor and Indeed in one place. This is the first step in understanding your employer brand - to understand your employee experience.

But, we know that reading hundreds of reviews can be time consuming. And even when you take the time to comb through the data, it can be hard to extract themes and truly understand the "why" behind the feedback and star ratings you're seeing. This is where Glassdoor's Review Intelligence™ comes in.

How to understand employee sentiment quickly and easily

Review Intelligence™ helps you understand your employee experience holistically - both your strengths and your opportunities. Its natural language processing analyzes reviews to calculate additional sentiment scores, going beyond the five basic subcategories your employees rate when they leave a review. With this powerful tool, you can view analyses of categories including: co-workers, culture, career development, senior leadership, work/life balance, management, benefits, compensation, workplace, and diversity & inclusion.

Get a broad view of sentiment - or get granular

You can also filter by location to understand sentiment across different offices or employee bases, then dig into particular departments and job titles to identify exactly which job function is reporting low satisfaction or above average.

See how you compare to employer brand competitors

By benchmarking these sentiment scores against competitors of your choice in addition to customizable industry benchmarks, you can truly understand how you stack up, where there is room for improvement, and even where you stand out. As you identify where you stand out, use these areas of strength in your recruiting strategy. 

Track and report on sentiment over time

Where there are areas to improve, Review Intelligence™ offers crisp, exportable reporting to bring to leadership to inspire change. Track sentiment over time with a month-over-month view to monitor changes in scores.

Remember, the best employer brands are built organically and authentically by people, not propped up and processed by executives. That's why it's so important to build your employer brand from the inside out - by treating your people well, ensuring everyone has a feeling of belonging, and listening to and learning from real feedback in Glassdoor reviews. It's only then that the genuine story about your workplace - told by the people who know it best - will serve to draw more great people, diverse perspectives and innovation to your company.

To start leveraging the power of Glassdoor's Review Intelligence,™ talk to sales to schedule a demo today.