Inside PUMA's Win for Best Places to Work in Germany - Glassdoor for Employers

Inside PUMA's Win for Best Places to Work in Germany

Competition pushes us to be better, move faster, become stronger. Sure, we set goals, but the thrill of beating the opposition is what gets us through the late nights and hard work. Perhaps no company knows this better than PUMA.

With a motto of “Forever Faster,” the German-based sportswear company is outrunning the competition on the field of company culture. PUMA won Glassdoor’s Employees’ Choice Award for the Best Place to Work in Germany, with a 4.3 company rating according to employee reviews. As one of the top 25 Best Places to Work in Germany, PUMA boasts a team spirit and performance-driven innovation that defines their work culture. Employees rave about the speed & spirit ethos alongside the growth opportunities and personal development with various training programs. From parent-child offices, flexible hours, and onsite state-of-the-art gym and basketball courts, there’s no shortage of action at PUMA.

On the eve of the announcement, we spoke with PUMA CEO Bjørn Gulden about their Best Places to Work win how they have built a thriving culture.

Glassdoor: Congratulations on your good performance in Best Places to Work, Germany. What is behind the win?

Bjørn Gulden: We have continued to build on the strong foundation of PUMA’s company culture that was established by our founder Rudolf Dassler. Since then, it has been PUMA’s mission to create the fastest products for the fastest athletes and this attitude has definitely also impacted the way we work at PUMA. PUMA’s company culture is driven by fast decision making, creativity, ownership and a very flexible working structure.

In addition, we have introduced extensive programs to further develop our employees. These include on-the job development, International Leadership Programs and job swaps. I’m very proud to say that most of the promotions at PUMA are filled from our internal talent pool.

As a Sports company, we, of course, offer a large set of sports and workout opportunities like free gym, sports classes and our different outdoor courts for football, volleyball and basketball.

Glassdoor: In which way do you want to invest further in your corporate culture in the future? 

Bjørn Gulden: Our people are the ones who are creating our success, so it is key for us to further invest in our employees and continue to develop ourselves to remain an attractive employer.

One part of this is the PUMA Wellbeing offer where we support our employees in all areas outside of work like financial and pension planning, childcare support, work-life balance - through mobile working and flexible hours and a wide range of sports opportunities.

Glassdoor: How do you use Glassdoor to attract the candidates you are looking for? 

Bjørn Gulden: Glassdoor is an important portal for us as a company and for our candidates. The reviews give a sense of our company culture and they help candidates to decide whether they would like to work for us. This helps us to find the right people.

The feedback on Glassdoor is also very helpful for us as an employer and we take it very seriously. Based on this, we are looking for ways to constantly improve ourselves.

Glassdoor: What trends do you personally find most important in recruiting and employee development, which you focus on with your company? 

Bjørn Gulden: I believe that a career looks very different today than to what it was 15 years ago. It has become a much more personal journey, driven by the employees themselves and our job is to help develop them in the right direction.

Glassdoor: Where is the journey going? What does recruiting look like in 2030? 

Bjørn Gulden: We strive to fill open positions with internal candidates, but if we recruit externally, we focus on digital recruiting channels. The candidate today is looking for a digital experience and a fast application process when she or he is searching for a job. We are increasingly focusing on all digital channels and just recently launched a new careers website with a direct integration into our HR management tool Workday.

On the other hand, I am convinced that business is done by people, so we will always have a strong personal touch when we recruit people.