easy online recruitment

25 Online Recruiting Tools and Strategies Making it Cheaper and Faster to Recruit

The longer the recruitment process takes, the more it costs.

From the cost of keeping job ads live to the cost of replacing a foundering recruiting service, the extensive costs associated with extended vacancies can be avoided by strengthening the speed and cost-effectiveness of your recruiting. 

We’ve gathered some online tools and strategies that can help you make it cheaper and faster to find a good match for your next open position.

Online Recruiting Techniques and Strategies

Write a Job Description that Shows Your Company’s Personality

If you can make your company’s personality shine in your job description, then you will generate more interest for your job and the candidates who apply are more likely to fit with your company’s culture, letting you reach your final decision faster.

Strengthen Your Employer Brand

Your employer brand is very important for generating interest in your open jobs and, ultimately very important for making faster hires.

If candidates can see enough evidence that you’re a great company to work for, they will be more engaged in the interview process, which is crucial for hiring highly skilled candidates with many employment options.

Use a Range of Candidate Sources

A diverse range of candidate sources can help to improve the speed of your recruitment. You will get more candidates and you will also be more insulated from one of your main sources failing to produce any finalist candidates.

Use Collaboration Tools on the Recruiting/Hiring Team

A lot of time can be lost from miscommunication or slow collaboration on the recruiting/hiring team. Tools like Evernote, Google docs and Yammer can be great platforms for the hiring team to communicate and collaborate with each other.

Identify Passive Candidates

Passive candidates are people who want to work for your company, but just don’t know it yet. Many professionals make their entire resumes available online on professional networks, and searching these networks, and the portfolio sites of the candidates you identify, can lead to securing the interest of passive candidates and, ultimately, skilled contacts for job openings.

Online Recruiting Strategies and Methods

Build Your Employer Brand on Social Media

Social media is a fantastic tool for building your employer brand. From fun videos made by your employees on Facebook to insightful articles posted to LinkedIn by members of management, social media platforms let you put out a variety of engaging, employer brand building content for candidates to fall in love with.

Nurture Passive Candidates

Passive candidates must be nurtured in order to be a legitimate candidate source. Build relationships with passive candidates on the basis of providing valuable information, like interesting content your company has published/sponsored and upcoming job openings at your company.

Use Tools for Contacting Candidates

Thanks to new tools, just about any potential candidate’s email address can be found online. Here are a few good options for contact info sourcing tools:

RocketReach takes people’s contact information from their public LinkedIn profile. You get 10 contact look-ups for free each month, or 50 look-ups for $15/month.

Hikido reveals email addresses for anyone with a GitHub profile. This tool is great for technical sourcing.

Connect by Clearbit finds email addresses and sends contextual information about people to your inbox, such as social profiles and the current company they work for.

Encourage Employees to Use Social Media to Be a Reference Source

Social media can be a great tool for promoting your job to the personal and professional networks of your employees. Asking them to share your job description with former colleagues or even creating a status saying you’re hiring is a free way to tap the connections of your employees.

Encourage Employees to Share Their Experiences on Glassdoor

Professionals look for reviews of current and former employees to make up their minds about job opportunities, so encourage employees to share their experience at your company on Glassdoor.

Use in-house marketing and design talent in your job advertising

Your company Glassdoor, LinkedIn, Facebook, and Twitter accounts are great platforms for visually engaging ads and graphics to accompany news of your job opening. Having the best minds of your design, marketing and recruiting teams collaborate will yield more engaging ads and more candidate interest, setting you up to make a hire faster, which is always cheaper.

Online Tools for Sourcing


Glassdoor is a candidate sourcing and employer branding tool combined into one convenient platform where candidates can learn more about your open job and your company. Professionals trust peer reviews over other information sources when evaluating companies, so encourage your employees to express themselves online and share some of the things they like about working for your company on your Glassdoor profile.


LinkedIn is one of the best known professional networks and is an excellent source for passive candidates. Their job board is also visited by a great number of job seekers and users of their network.

Social Media

Social media platforms can be a great tool for generating candidate interest in your company. Post fun, interesting content that you publish and photos and videos of the work that your employees are doing. Posting interviews with employees as you promote your job is a great way to get candidates familiar with life at your company.

Online Communities

Online communities and forums can be great sources for quickly identifying talented professionals online, like Stackoverflow for programmers. Searching for “[Your job] professional group” or “[Your job] professional forum” will yield many results.

Online Groups

Searching online groups on social media give you free access to a huge number of job and career specific talent pools that can lead to identifying many viable passive candidates.

HR and Hiring Selection Tools

Video Interview Tools

Free video interview tools like Skype help to streamline the interview process for both interviewers and candidates.

Candidate Evaluation Tools

Online tools that allow you to evaluate candidates more efficiently, like Raporrative, can help to accelerate the candidate selection process. 

Learning Tools

Offering learning tools like Lessonly to employees is a boost to your employer brand, and offering new hires access to these online tools will help them hit the ground running at your company.

Programming Challenges

Programming challenge sites have very engaged, talented communities and some sites like HackerRank have built in sourcing tools for employers and the option to sponsor challenges and contests of your own.   

Candidate Satisfaction Surveys

Creating candidate satisfactions surveys is a great way to improve your recruitment process and your employer brand. Online survey tools like Survey Monkey and Wufoo Forms make it easy to get this valuable information from candidates. This way, you can further improve the speed of your recruitment process.

Online tools for Skills Testing

Skill Testing Tools

Skill testing tools like InterviewMocha and CodeEval help to vet the hard skills of candidates before they come in for interviews, giving candidates the freedom to complete technical skill tests on their own time.

Psychometric Tools

Psychometric testing tools like Mindtools and Peoplogica can reveal traits in candidates that are essential for high performance in the job you are hiring for. 

Background Check Tools

Background checks are an important tool for evaluating candidates and online background check tools can be faster than traditional background check resources.

Reference Check Tools

Reference check tools will help to speed up the candidate certification process and free up your recruiting team to source and do other vital work.

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