How Glassdoor Can Help Your Small Business - Glassdoor for Employers
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How Glassdoor Can Help Your Small Business

If you own or operate a small business, you know it's no cakewalk. To keep things running smoothly - and hopefully, enjoy some time outside of work! - you need every break you can get. At Glassdoor, we understand this, so we try to do the heavy lifting when it comes to attracting the talent you need to grow your business. Our products have been built with small businesses in mind so that you can hire quickly and efficiently in order to get back to doing what you do best.

But how exactly can Glassdoor benefit your company, and what sets it apart from other recruiting sites? Here are four of the top reasons.

1. Sourcing High-Caliber Job Seekers

Unlike other job sites, Glassdoor includes both open job listings and a wealth of information on different employers - company ratings, employee reviews, salary information, photos and more. This allows the 60 million-plus job seekers that visit Glassdoor each month to get an inside look at the company in order to decide whether or not it's right for them. (1) As a result, they're able to self-select for the opportunities that are the best fit - for both themselves and the employer.

Glassdoor visitors are also an experienced and educated bunch. 92 percent of Glassdoor users are university educated, while 86 percent of them are in non-entry level positions. In fact, 20 percent of Glassdoor users have more than 11 years of experience. (2) It might come as no surprise, then, that Glassdoor candidates are twice as likely to be hired than candidates who applied from other platforms! (3) When you advertise your jobs on Glassdoor, you can trust that they'll be appearing in front of the right audience.

RELATED: Post Jobs to Glassdoor

2. Saving Time

Everyone could use a few more hours in their day, but nobody more so than small business owners. Leading a small team requires that you wear multiple hats, from business strategist to coach to salesperson and more. And with so many different tasks on your plate, you probably don't want to spend all of your time recruiting. Fortunately, Glassdoor is able to save serious time for small business owners in various ways.

For starters, the fact that Glassdoor users tend to be higher-quality means that you won't have to spend as much time sifting through a heap of applications from unqualified candidates. Because Glassdoor candidates are more engaged, responsive and informed, it takes half as many resumes to make a hire. It makes sense, then, that the interview process would be quicker as well - a leading applicant tracking system found that it takes 40 percent fewer interviews to find the right fit on Glassdoor. (3)

In addition, Glassdoor's products have been designed to be as easy-to-use as possible. In just a few simple steps, you can post your jobs to Glassdoor. Don't have a job description yet? No problem! Use one of our many free job description templates to grab job seekers' attention and inform them about your open role.

3. Increasing Retention

Few things are more challenging for a small business than when one of their A-players leaves. Once you get a top performer into your door, you want them to stick around - not only because they're helping the business thrive, but because replacing them can be a long and stressful process.

In addition to being more qualified for the positions they apply to, Glassdoor's top-notch job seekers are also more likely to stay for the long haul. Because they've already done their research on the position and company, job seekers who use Glassdoor arrive at their new positions with the right expectations, and are therefore less likely to leave.

RELATED: Hiring Informed Candidates On Glassdoor Boosts Retention & Can Save Thousands

4. Saving Money

Replacing an employee who leaves isn't just inconvenient - it's also costly.

"Employee turnover is expensive, to the point where losing an employee costs around one-fifth of that employee's salary," said Glassdoor Chief Economist Dr. Andrew Chamberlain.

Based off of that figure, and the fact that Glassdoor hires have a 30 percent higher retention rate, Dr. Chamberlain created a free calculator that estimates the cost savings an employer could see over a four-year period by hiring on Glassdoor. All you have to do is enter your number of open jobs, average employee salary and average cost per hire (for recruiting, hiring and onboarding new candidates as a percentage of the typical employee's salary). For example, a company with 50 open positions, an average employee salary of $75,000 and an average cost-per-hire of 21.4 percent of an employee's salary - the national average - could see cost savings of up to $136,425 by hiring informed Glassdoor candidates who stick around longer.

Beyond the savings you can see from retention, you can also try posting your jobs on Glassdoor. Even afterwards, Glassdoor offers job advertising at competitive rates and allows you to adjust your advertising budget according to your recruiting needs, so you can spend less when you're hiring less.

With all of these benefits and more, Glassdoor is the perfect solution for small businesses hoping to quickly and efficiently hire the right candidates at the right cost. So don't wait - post your jobs to Glassdoor today!

Learn More:

Why Glassdoor Is a Must-Have Tool for Small Businesses


1. Google Analytics, CQ1'19.

2. Glassdoor Internal Data, CQ1'19 - Based on users who have shared work experience on their Glassdoor account/salary reviews

3.  Data analysis of 12M applications 7/1/16-12/31/17 from leading ATS provider Greenhouse comparing application-to-hire ratios for Glassdoor vs. other job sites.

4. Glassdoor EMI Research, November 2017