Even if you're on top of your regular employee surveys and one-on-ones with direct reports, sometimes employees can still feel unheard. Perhaps they're not comfortable speaking up directly, or they simply feel that giving feedback puts them at risk. If you have a large company, sometimes the sheer reality of being a small fish in a large pond can be overwhelming. Even if they share feedback or communicate solutions to their manager, it's hard to trust that those ideas will make their way up the chain to people who can listen and make change happen.
If you're a leader, understand that hearing from employees is vital - how they feel about working for your company is a key part of your employer brand. But wading your way through employee feedback to find important takeaways can be daunting. The good news is, with a little help, you could find gold while mining through the comments.
Review Intelligence™ analyzes feedback for trends
Glassdoor's Review Intelligence™ tool makes it easier to analyze reviews and take the guesswork out of employee and candidate feedback. It sews together common threads to create a clearer picture of what's working and what's not. Armed with clearer consensus in reviews, talent professionals and leadership can more effectively improve the employee and candidate experience.
While negative reviews can deliver tough blows, understanding repetitive themes is crucial to fixing your culture. The tool also groups positive feedback as well so you know where you're hitting the mark. Your employees and candidates value transparent feedback and visit Glassdoor to not only read reviews but to see how a company is changing and responding to feedback.
Walking the talk on employee experience
Here are seven examples of companies leading the narrative in their Glassdoor profiles:
Each of these companies was named on the Glassdoor "Best Places to Work" list in 2022 and earned at least 4.5 out of 5 stars, (compared to the Glassdoor company rating average of 3.7).
When employees review their employer on Glassdoor, they are asked to share their opinions on some of the pros and cons of working for the company and provide advice to management through their anonymous, confidential commentary.
Employees also rate their overall satisfaction with their employer, the company's CEO or leader, as well as key workplace attributes like career opportunities, compensation and benefits packages; company culture and values; diversity and inclusion; senior management; and work-life balance. Employees are also asked whether they would recommend their employer to a friend and whether they believe their employer's six-month business outlook is positive, negative, or no opinion.
Including information in your Glassdoor profile about your company's values, approach to culture, salaries and benefits, and commitment to diversity and inclusion all help paint a clearer picture of what it's like to work at your company. But it isn't a one-way conversation. Using Review Intelligence™, the best companies read and respond to feedback and make improvements.
Promote positive experiences
Every company has its own story and employee experience, and job seekers want to learn as much about you as possible. It's up to you to highlight your unique culture by sharing employee stories. This will make them feel more validated and can provide constructive and informative feedback to improve transparency between all parties. Team members' stories and reviews comprise your employer brand and they have the potential to be exceptionally powerful.
Your Glassdoor employer profile is the ideal place to share information about your company culture, employee experience, and company values with candidates. Companies that invest time and resources into transparency and prioritize the employee experience have better-perceived employee brands.