Your organization’s success depends on recruiting great people for your open positions. The No. 1 reason people come to Glassdoor is to search for jobs, so we can help!
By immersing yourself into the pool of high-quality talent looking for jobs on Glassdoor, you can quickly reap the value of our 64M+ monthly unique users. Using numerous customization options to create targeted search capabilities, you can reach candidates on and off-site by occupation, location (country, city, state) and on competitor pages. As well, you can support your diversity and inclusion initiatives with laser-like focused data.
Moreover, by propelling your employer brand with a story-rich profile (dynamic content and video, highlighting your culture, values and benefits), and a featured review, you can attract like-minded talent.
Following are nine additional strategies to ramp up your talent acquisition efforts today!
1. Spotlight Your Jobs
Sponsor your jobs to boost visibility for your open roles. Promote your branded photo and most relevant photos to your targeted audience. Generating 12x more clicks than non-sponsored jobs (1), spotlighted job ads use a matching algorithm, pairing your open roles with the right candidates. They also spur up to 9x more apply starts than non-sponsored jobs. (2) Moreover, you will be influencing job seekers as they research competitors, as your job will be promoted on competitors’ profiles.
2. Company and Brand Spotlights
In addition to the Jobs Spotlight feature, Glassdoor’s Company Spotlight enables a native ad with branded cover photo, logo and rotating taglines, extending the reach of your enhanced profile. You may also articulate your employer story via the Brand Spotlight, comprised of inventive design that you create or which we develop for you.
3. Home Page Highlight
Catapult your jobs visibility through premium, home-page placement, driving maximum exposure to your brand. Use this ad to promote company culture, open roles, featured review and company rating while targeting country, state and metro areas of choice.
4. Capture Attention of Job-Site Free Agents
While it may seem LinkedIn or Indeed have the job board market cornered, they do not. In fact, Glassdoor is the #2 job site in the U.S. (2). Approximately 40 percent of U.S. Glassdoor users do not use LinkedIn or Indeed (3), and 83 percent of Glassdoor users are actively looking for jobs or open to new opportunities. (4) As such, by extending your recruiting reach into the Glassdoor platform, you multiply your visibility to candidates not residing elsewhere.
5. Recruit Highly Educated and Diverse Talent
Fulfill your diversity recruiting goals with Glassdoor. The demographics of U.S. Glassdoor Candidates are dominated by university educated talent, at 92 percent (5) of the user base, across a broad swath of age groups (not just millennials), and 43 percent of which are minorities. (4) Moreover, a Glassdoor Free Employer account delivers demographic data on your profile visitors, further helping you refine your recruiting.
[Related: How to Show Candidates You’re Diverse]
6. Fill Jobs Quickly with People Who Stay Longer
Glassdoor candidates not only are 2x more likely to be hired (6), but candidates you recruit from Glassdoor have 30% higher retention rates. (7)
7. Recruit Informed Candidates
It only makes good business sense to invest recruiting time and energy with candidates who have performed company research prior to your first conversation. Audience targeting lets you provide a personalized view of your Enhanced Profile for up to four audiences, based on occupation. Glassdoor candidates, therefore, arrive equipped with your company mission, benefits and growth opportunities. This not only saves time and money (8) in the recruiting phase, but also has proven to deliver more productive, engaged and sustainable employees. (9)
8. Steer the Glassdoor Reviews Ship
In other words, don’t let the negative reviews get your reputation off-course, and regularly maximize the positive reviews. Improve your candidate recruiting process with a visible concern for your company’s culture and human resources by showing, through actions, that you are listening to what the employees say. Be presently proactive, responding to each review, with aplomb. Leverage the value of the review conversations to buoy the recruiting and interview process. Hand-select the only review that appears on your enhanced profile page, and put your best foot forward with job seekers.
9. Measure and Improve Jobs Activity Performance
Unearth the best (and worst) performing job descriptions by using your Free Employer Account. Measure awareness and engagement, tracking changes and monitoring improvements over time with comprehensive data analytics.
Bonus Strategy: Promote Your Jobs Everywhere
Glassdoor jobs are marketed everywhere: on web, mobile email and on key competitors’ profiles.
- Glassdoor Internal Data, January – June 2018
- ComScore MediaMetrix® June 2018
- Based on multi-platform Cross Visiting Report, comScore April-June. 2018 Media Metrix ®
- Glassdoor.com U.S. Site Survey, August 2018
- Glassdoor Internal Data, Q218 average
- Data analysis of 12M applications 7/1/16-12/31/17 from leading ATS provider Greenhouse comparing application-to-hire ratios for Glassdoor vs. other job sites
- Glassdoor EMI Research, November 2017
- Based on 11.8 million applications in 2016 compiled by leading third-party recruitment agency
- Aptitude Research Partners, Informed Candidate, 2017