Mobile Marketing Automation technology will be a growing area of the on-going digital evolution of Marketing. Kahuna a vendor to watch in this space has just brought in a new CEO, Sameer Patel, to help grow their leadership in this category.
An Adotas Q&A with Julie Ginches, CMO, Kahuna, explores the power of mobile to direct multi-channel marketing efforts. And we look at the ever-growing importance of having the right technology to make the most of marketing efforts in this ever-changing marketplace. Q: What are the unique challenges marketers face in sending targeted email messages in today's mobile environment?