“Global advertising technology provider Centro has upgraded its Basis platform with machine learning optimisations for viewability, cost-per-acquisition (CPA) and video completions to give programmatic advertisers automated targeting across digital devices. Basis is claimed to be the first software system that offers a self-learning omni-channel demand side platform integrated with features that automate the entire digital media process.”
Read more in Rapid TV News:
In this month’s episode, we found someone who beat the system (legally, of course) and worked his way up to the executive-level in just six years! As CEO and Board Director of WPP’s data practice, the Data Alliance, Anas Ghazi manages data strategy and marketing on a global scale. Listen in as we discuss his original career aspirations, dedication to harnessing the power of data, and the sacrifices he’s made to secure a meteoric rise to the top.
Click here for Centro's AdTech Unfiltered podcast:
“Categories: demand-side platform: display DSP and mobile DSP and retargeting. Centro is a Chicago-based ad-tech company that stands out from the pack, thanks to its buy-side offerings. Basis—the company’s proprietary platform—unifies programmatic and direct media buys, helps marketers manage their cross-channel campaigns and offers business intelligence insights. This all-in-one tool was initially debuted to be an answer to an ad-tech ecosystem that Shawn Riegsecker, Centro’s CEO, saw cluttered with too many small players doing too many small jobs.”
Read more about Centro’s recognition in three tech categories in Adweek.
Centro announced the availability of a two-way API integration with FreeWheel, A Comcast Company, to deliver end-to-end digital media automation. The pairing of Basis by Centro with FreeWheel’s Strata platform for finance management empowers agencies to maintain strong cash flow by streamlining the reconciliation, billing and collections for their services. Basis sends contracts, media activation and delivery data into Strata for billing and reconciliation in real-time, with the information automatically rationalized and formatted. As a result, agencies accelerate client billing and vendor payments.
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“The Illinois Technology Association recognized some familiar faces and some new ones with its CityLights awards Thursday. Shawn Riegsecker of advertising software firm Centro won CEO of the year.”
Read more in Crain’s Chicago Business.
“But our lists—Adweek 50, Brand Genius, The Hot List, Media Agency of the Year, etc.—rarely put you, our reader, at the center of deciding which companies are the best of the best. This year, we introduced our Best of Tech Awards to remedy this, highlighting 24 categories that sit at the cross-section of today’s advertising world: ad tech. No matter your title or function, we pride ourselves in arming you with the knowledge and skills to help you do your job better. These are the companies that made the cut as the finalists you said do it best.”
See what categories Centro was chosen for in the Adweek Reader's Choice awards.
“In a move that creates yet another option for legacy media-buying systems provider MediaOcean, digital native Centro is teaming with Comcast’s FreeWheel to offer a one-stop solution for managing campaigns end-to-end, from planning to bill payments. That last part is an especially important development. Although it seems like a mundane part of the business, reconciling and paying the supply side is where some of the most friction occurs in the media-buying process.”
Read more in MediaPost.
“Our mission is to build the most comprehensive, automated, and intelligent media-buying platform in the world. We have set out to be the most widely-used and adopted platform in the world, measured by the amount of dollars transacted through it. So that’s our goal, and we are intently focused on it.”
Read more about the growth of Centro’s platform, Basis, in Forbes.
“Ad tech is a multibillion-dollar behemoth that’s drawing devotees in every industry, from real estate to retail. So it shouldn’t be surprising that politicians are getting savvy about the space as well.
Though internet-driven political campaigns are almost as old as the internet itself, in-house media strategies were rare in the pre-Obama era, according to Grace Briscoe, who leads the Candidates and Causes unit for the ad-tech company Centro. Per Briscoe, since the 2012 election cycle, candidates are bringing digital in-house and building out those teams in much the same way as big brands are building out their own in-house teams.”
Read more in Adweek:
“Triton Digital’s a2x programmatic marketplace for streaming audio and podcast inventory is securing a spot in Centro’s Basis, a demand side platform where advertisers and agencies go to purchase digital ad inventory. The alliance puts Triton’s inventory in front of digital buyers while for Centro, it bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals.”
Read more in Inside Radio: