The Brand Factory Reviews | Glassdoor.ca

The Brand Factory Reviews

Updated 20 June, 2018
27 reviews

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2.5
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Joseph Sulpizi
18 Ratings

27 Employee Reviews

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  1. Helpful (4)

    "Joseph Sulpizi and Co? Maybe but I enjoyed my time."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Web Applications Developer in Yorkville, ON
    Former Employee - Web Applications Developer in Yorkville, ON
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at The Brand Factory full-time (More than a year)

    Pros

    It is a great environment. Very modern, slick offices, super comfy chairs, young and vibrant staff. Compensation is over industry due to timelines and demands on performance. Managers are very nice people, some are a bit out of their depth level like the Group Account Director but he is very nice and try's hard. The one major benefit is the lack of over
    time. The Managment especially the President does not like to see it. He worries it burns out creativity. Which is a super huge PRO.

    Cons

    The timelines are very intense. But the days fly by. There is a good team and the people are really, really great. I heard they got a new CD that is a big help for everyone I would imagine.

    Advice to Management

    Realize that people are people. They are not perfect and need help from time to time. While the President thinks he is running a pro team he has to realize that each team member won't score all the time.


  2. Helpful (1)

    ""A chance to hit the ground running and work with an amazing team""

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at The Brand Factory full-time (Less than a year)

    Pros

    -supportive teams
    -opportunity to suggest ideas
    -work/life balance

    Cons

    - generally no working from home

    Advice to Management

    - encourage employee suggestions/feedback on workplace culture & innovations

  3. "Overall Good Experience"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    No opinion of CEO

    I worked at The Brand Factory full-time (More than a year)

    Pros

    Good creative and great people to work with.

    Cons

    Owner can be difficult to work with.

    Advice to Management

    Try and treat everyone equally.


  4. Helpful (3)

    "Very irrational. Do not Recommend."

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at The Brand Factory full-time

    Pros

    Pay is above industry standard but it comes with a cost

    Cons

    Work is sub par
    Little to no direction
    President is irrational and moody at best. Screams orders at most of the staff and will hire and fire on a whim.

    Do NOT leave an agency role to come and work here. While the idea of working in yorkville for above average pay will lure you in, you have to be prepared to say yes to everything the president says ... or else.
    I overheard him several times threaten to fire staff that had been with him for years because of a "vibe."
    I ws warned before starting that working for this man was a nightmare but I assumed many were either scorned previously or overreacting. As it turns out, every nasty thing I had heard, including warnings in these reviews, were true.
    Do not be lured in by the money. Find an office who will coach you - there is no chance for growth here.

    Advice to Management

    Hire actual industry experts and let anyone else call the shots


  5. Helpful (3)

    "Abandon all hope ye who enter here"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at The Brand Factory full-time

    Pros

    Location is central and accessible by subway. Offices are bright and slick. Surprising number of friendly and capable talent. For some, there is usually no demand for overtime. Best of all, you’re close to a bunch of legit agencies where you can more easily interview for a real advertising job.

    Cons

    One-man shops, without redundant layers, can be efficient places to create exciting work. Not this one. Ruled by a bully with no real understanding of strategy, insight, or process, the work is usually dragged down to subterranean levels of meaningless or insipid. (But it doesn’t matter because most of the work is for real estate which only becomes public after a project is pretty much sold.) All this would be OK for a while except the owner masks his ignorance and insecurity with aggression and insulates himself with toadies. If you have any doubt, you can probably do better elsewhere.


  6. Helpful (2)

    "Unappreciated"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Accounts in Toronto, ON
    Former Employee - Accounts in Toronto, ON
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at The Brand Factory full-time (Less than a year)

    Pros

    Very relaxed environment with amazing colleagues.

    Cons

    Very rigid and not flexible, unlike many other advertising agencies - the boss's way or the highway. They take all their employees for granted, and doesn't treat us very well. No company culture.

    Advice to Management

    Take more time to develop a company culture and get to know your employees. This will incentivize them more to stay and work harder to help the company.


  7. Helpful (3)

    "Mixed"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    No opinion of CEO

    I have been working at The Brand Factory full-time

    Pros

    - fast-paced environment, never really slow
    - friendly and competent coworkers
    - good office location
    - quality of work is definitely improving

    Cons

    - little to no change in the company, even after suggestions were made
    - simply 9-5 would be much better instead of starting at 8:45 or earlier
    - processes could be more organized. things can feel too rushed or psloppy sometimes.

    Advice to Management

    you have some great employees, keep their suggestions in mind to improve the agency and people's work lives overall

  8. Helpful (10)

    "Bad place to work"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Toronto, ON
    Current Employee - Anonymous Employee in Toronto, ON
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at The Brand Factory full-time

    Pros

    some of the people who work there are amazing and kind and make the days bareable

    Cons

    Joe is a mean terrible horrible rude disgusting man who berates his employees and makes them feel worthless.

    Advice to Management

    There's no way to avoid the wrath that is joe the only advice I'd be able to give is to keep him away from the employees as much as you can


  9. Helpful (2)

    "Improving"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Copywriter in Toronto, ON
    Former Employee - Copywriter in Toronto, ON
    Recommends
    Positive Outlook

    Pros

    The main strength The Brand Factory has is that everything is done in-house, from brand development to social, videography, photography, design, copywriting, and more. The President has also significantly improved over the past year or two. An agency is only as creative as its people, and it seems TBF has been recruiting better talent lately.

    Cons

    - Job titles don't always reflect scope of responsibilities
    - Clients are mostly condo/real estate developers as well as some retail; would be good to mix it up a bit
    - Office is not environmentally sustainable, (no recycling available for paper or bottled water)


  10. Helpful (11)

    "mind numbing, soul sucking"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Intern in Toronto, ON
    Current Employee - Intern in Toronto, ON
    Doesn't Recommend
    Positive Outlook
    Disapproves of CEO

    I have been working at The Brand Factory (More than a year)

    Pros

    Nice office, friendly people, good place to work at the end of your career

    Cons

    unpaid interns, boring works, boring clients, nothing interesting or creative will ever get approved, the same thing over nd over and over, no one cares, highly unmotivating, early start times, "no overtime" but is expected anyway, no flexibility, ppl work here only because they can't get anything better, last resort, very sad, no culture, everyone complains all the time because we are so sad and pathetic

    Advice to Management

    stop taking the factory name so literally, try brainstorming and creative thinking, stop being whipped by clients with bad taste


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