ReachLocal Reviews | Glassdoor.ca

ReachLocal Reviews

Updated 15 November, 2017
628 reviews

Filter

Filter

Full-timePart-time

3.9
StarStarStarStarStar
Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
ReachLocal CEO Sharon Rowlands
Sharon Rowlands
190 Ratings

628 Employee Reviews

Sort: PopularRatingDate

Pros
  • Right from celebrating festivals to making sure there is work-life balance this company takes care of every employee (in 40 reviews)

  • Open work environment encourages team building (in 35 reviews)

Cons
  • Responsibility to maintain total book of business (in 18 reviews)

  • Senior management were bullies, the only focus was on sales people within the business (in 30 reviews)

More Pros and Cons

  1. "Excellent company, great technology"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Digital Market Consultant in Vancouver, BC
    Current Employee - Digital Market Consultant in Vancouver, BC
    Recommends
    Positive Outlook
    No opinion of CEO

    I have been working at ReachLocal full-time (Less than a year)

    Pros

    Reachlocal has been excellent, the training has been top-notch! I really enjoy the atmosphere and working environment.

    I am part of the Canadian team, there is quite a bit of learning involved, but the technology is great.

    Cons

    The market is technically saturated, but with the cutting edge software we have, finding clients isn't very difficult.

    Advice to Management

    Keep investing in technology as much as possible. Being ahead in this game is about being able to offer the most.. Also the more promos the better.

    ReachLocal Response

    28 Feb, 2017

    Thanks for your great suggestions. We’ll pass them along to the appropriate teams. We strive to build a positive and engaging work culture, and we’re glad to hear you’ve noticed that during your time... More


  2. Helpful (3)

    "Not the greatest company to work for"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Toronto, ON
    Former Employee - Anonymous Employee in Toronto, ON
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Great job in recruiting me. They get a 11/10 for selling the role and company, most of which were not true!

    Cons

    If they can fix the following they might start to profit as a company!

    - Leadership is totally lacking.
    -Lack diversity. If you're not white chances are you will be on the radar to be dismissed.
    -Campaigns are ran from the US and India. Campaign managers are clueless about the Canadian Market.
    -Salary is not very competitive
    -The recruiting process was a peace of work! Very well trained (False promises) and actually sold the role/company really well.

    Advice to Management

    Hire the right leaders, the rest will fall into place.


  3. Helpful (3)

    "Interesting Experience"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Online Marketing Specialist in Calgary, AB
    Former Employee - Online Marketing Specialist in Calgary, AB
    Doesn't Recommend
    Negative Outlook

    I worked at ReachLocal (Less than a year)

    Pros

    I loved the Canadian team, both management and sales side. Up North, we definitely didn't seem to experience the cutthroat atmosphere I had seen in the States, and our regional manager was always trying to find new ways to motivate and reward us.

    Cons

    Training appeared to be thorough (2 weeks total in Texas over the first 3 months), but a lot of what was being taught was out of date, or simply not true about Google AdWords. The sales structure placed the majority of the focus on new sales, and there wasn't as much support once the account was set up. Pricing was hard to explain to clients, because we weren't transparent about the breakdown of all of the costs. A lot of churn and burn for both staff and clients because of these issues. Plus having to make 400 cold calls every month was brutal.

    Advice to Management

    Amp up post-launch client support, update training and policies to reflect how Google and Bing actually run their PPC programs, and embrace new sales methods rather than relying so heavily on cold-calling.

    ReachLocal Response

    12 Apr, 2016 – Director, Talent Acquisition

    Thank you sharing your experience with us. We’re happy to hear you enjoyed your time with the Canadian team. We are working to continually improve our sales and support structure and have practices... More


  4. Is this helpful? The community relies on everyone sharing – Add Anonymous Review


  5. Helpful (5)

    "Not what it used to be"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Digital Marketing Consultant in Vancouver, BC
    Former Employee - Digital Marketing Consultant in Vancouver, BC
    Doesn't Recommend
    Negative Outlook

    I worked at ReachLocal full-time (More than 3 years)

    Pros

    Get to learn about search engine marketing, display advertising, and lead tracking

    Cons

    Products often don't work as promised, the 50%+ margin is hidden from customers but reachlocal's competitors are aware, disorganized/ unethical senior management.

    Advice to Management

    If you're serious about cost cutting and improving the value of the stock (worth about $1.50 down from $17!) then cut the CEO's $5.5 million dollar salary instead of laying off support workers and having local managers run three offices.

    ReachLocal Response

    12 Apr, 2016 – Director, Talent Acquisition

    Thank you for taking the time to share your feedback with us. The amount of a client’s budget used to purchase media varies by client due to a number of factors including campaign size, location... More


  6. Helpful (2)

    "Sales"

    StarStarStarStarStar
    Former Employee - Digital Marketing Consultant in Toronto, ON
    Former Employee - Digital Marketing Consultant in Toronto, ON

    I worked at ReachLocal (More than a year)

    Pros

    Very good company to work with. They give you the autonomy to let you do your job properly on your own time and pace.

    Cons

    In a sales role, it is hard to make good commissions because the company is constantly cutting back on what they payout.

    Advice to Management

    Listen more to employees to have stronger involvement. Management would benefit by developing more products that work for their client base.

    ReachLocal Response

    12 Apr, 2016 – Director, Talent Acquisition

    Thank you for taking the time to share your experience. We appreciate your feedback and will make sure it is passed on.


  7. "Digital Marketing Consultant (DMC)"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Dmc in Ottawa, ON
    Current Employee - Dmc in Ottawa, ON
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Great culture and work environment. Challenging. Confident I'm helping SMB's (my clients) fulfill their business growth goals thanks to advanced online marketing solutions offered by ReachLocal. Positive reinforcement from Managers. Qualified and engaged Management team.

    Cons

    Company growth however company just posted a positive Ebitda. Profitability is on an upswing.

    Advice to Management

    Continue to reward the performers. Look forward to learning more about new solutions/technology.


  8. Helpful (4)

    "going nowhwere"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    Approves of CEO

    I worked at ReachLocal (Less than a year)

    Pros

    innovative, good training, money is OK

    Cons

    not price-competitive, hard to get new business

    Advice to Management

    start over with a new plan


  9. "Great company"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Internet Marketing Consultant in Vancouver, BC
    Former Employee - Internet Marketing Consultant in Vancouver, BC
    Recommends

    I worked at ReachLocal full-time (Less than a year)

    Pros

    Training was amazing was flown out to dallas

    Cons

    Very flooded industry that made it difficult to sell


  10. "Great Company To Work For!"

    StarStarStarStarStar
    Former Employee - Sales Executive in Toronto, ON
    Former Employee - Sales Executive in Toronto, ON
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at ReachLocal full-time (Less than a year)

    Pros

    Great company to work for, the management team and employees are very helpful and encouraging. The technology Reachlocal uses is great, customers can quickly identify ROI from their investment. The initial 1 week training course in Texas is excellent.

    Cons

    It will take 4 or so months to ramp up, you must be patient and have a true hunter mentality to be successful.

    Advice to Management

    Run more marketing events.


  11. "Undervalued Company with Great Opportunity"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Manager in Toronto, ON
    Current Employee - Manager in Toronto, ON
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at ReachLocal full-time (More than a year)

    Pros

    ReachLocal does a great job of identifying and valuing talented individuals. They invest heavily in training and supporting their staff. Additionally, smart, talented people have the opportunity to advance their career within the organization. As a market leader, ReachLocal has invested heavily in developing their suite of online marketing solutions and I think they offer a phenomenal value to the SMB market. I believe that their continued commitment to investing in the development of their technology will only help to further improve the benefits to our clients.

    Cons

    At the 10 year mark ReachLocal was still operating as a start up company in a lot of ways, despite being a $500 million a year company, a Deloitte Fast 500, traded on the NASDAQ and having an international presence. There was a need to transform the company from start-up to enterprise, and I think the transition has been more painful and slower than many people anticipated. As we approach the end of Q3 2014 I believe that much of this is behind us and we are well positioned to come out of this challenging period with renewed vigor.

    Advice to Management

    Assist front line sales people in identifying and speaking to the right prospects. At times we have hurt our reputation and delivered a poor client experience because we have sold to SMBs that were not a good fit for our particular suite of solutions. I believe that as we continue to develop a broader offering we will be able to address a larger market, but as things stand today sales people should be encouraged to focus on speaking to businesses that we can have the most positive impact on. Businesses that don't have a sufficient budget to properly invest in marketing and advertising will often have unrealistic expectations that we will not be able to meet. Conversely, I have seen clients come on board that are able to properly invest the necessary budget for success, and have been blown away by the results that we have delivered. We all want to have a truly positive impact on the SMBs that we deal with, so more guidance to the field on how to identify and approach those businesses would be hugely beneficial to us all (and to our clients!).


Showing 628 of 636 reviews
Reset Filters