Anonymous--Headquarters - Anonymous employee H2o + Employee Review

Company has been like a hot potato--passed on for years from one CEO to another, then to a private equity firm and then to a Japanese cosmetic company. New CEOs for the company on a regular basis. No CEO really had a game plan--they were just winging it. Majority of sales were in Asia and no one seemed to understand the market there. There was no strategy. Many distributors of the brand left because of lack of support. Formulas were weak--no cutting edge ingredients. Almost all the stores in the US and Canada were closed. Being there was like watching a brand die--quickly!