Working at Softchoice |

Softchoice Overview

Toronto, ON
1001 to 5000 employees
Company - Private
IT Services
$1 to $2 billion (USD) per year
Softchoice is one of the largest IT solutions and Managed Services providers in North America! We are an influential, growth-oriented community determined to enable our people, our clients, our partners and the communities we serve to realize their ... Read more

Mission: Our purpose is to unleash the potential of our people!

We are an influential, growth-oriented organization determined to enable our people, clients, and the communities we serve to realize their potential. Our unique culture fosters a friendly, open-minded ... Read more

Glassdoor Awards

Best Places to Work: 2017 (#23), 2016 (#19)

Top CEOs: 2016 (#20)

Softchoice – Why Work For Us?

Rebecca Green

Talent Advisor

" I feel we all have a great responsibility to one another. And I'm empowered to know I make an impact everyday on Softchoice's greatest asset- it's people"

Vikram Gandhi

Marketing Manager, Cloud

" Working side-by-side with some of the brightest minds in the technology industry, in a work environment and culture that fosters innovation, motivates me to do my best work."

Erika Van Noort

Senior Director, Strategic Enablement

"I love the challenge of creating the best version of myself every day. All of us have unique skills. To be in an organization that recognizes and encourages you to take them further, is pretty darn rare!"

Radhika Chandra

Corporate Account Manager

"I'm provided with amazing training opportunities which keeps me on my toes at all times. This enables me to be creative and fresh when I help my customers understand the potential of technology."

Andrew Liu

Marketing Manager, Cisco

"The people and the environment allow me to be my best, and show what I’m truly capable of. I truly feel empowered to think outside the box to help our clients answer their technology dilemmas."

We're passionate about the potential of technology. Here’s why we believe there’s never been a better time to create the future.

Technology is the great enabler. It transforms. And it allows people and business to achieve some pretty remarkable things.

But taking advantage of the latest innovation is more complex (and risky) than many people would like. That's to say nothing about the challenge of maintaining the technology you’ve already got.

For Softchoice, being a North American Solutions and Services Provider is about one thing: building great customer relationships by making it simple for organizations to use technology to grow their success.

To do this we’ve created the most complete solutions and services offering anywhere in North America. That includes the expertise to take advantage of the latest innovation as well as tools and resources to make the most of your existing IT infrastructure.

Of course, we know great capabilities only get you so far. When all is said and done, helping customers achieve better outcomes for their business really comes down to people.

Make that exceptional people.

In many ways, getting you to a better place is all about unleashing the potential of our people. We believe that when our people are encouraged to think BIG, to be of SERVICE to others, and to grow each and every day, amazing things happen. We delight more customers. We help solve bigger problems. And we make a bigger difference to our industry, our shareholders and the communities where we work and live.

That’s why we’re here. To grow bigger and better by helping our customers leverage innovation to do the same.

Our Beliefs

Beliefs are powerful things. They are the foundation for important decisions. And they tell you a lot about what make us the way we are. At Softchoice, we believe...

You should love what you do.
We're passionate about the difference we seek to make for our customers and the world around us.

Optimism creates opportunity.
Attitude is everything. We focus our attention on what’s possible and how to make things better.

Actions speak louder than words.
Great companies are made up of great people who get things done, not just talk a good game. Enough said.

In doing the right thing.
Trust is the true currency of business. You earn trust by doing the right thing, especially when no one is looking.

>In Servant Leadership.
The best leaders put the needs and goals of their people first, because inspired and empowered people can accomplish more than they might ever have thought possible.

We’re building a truly GREAT company.
We believe that a truly great company is one where every stakeholder – customers, employees, partners, shareholders and the people in our communities – is better off because of you.

How we do it

Our goal is simple: help organizations use technology to become more productive, more competitive and ultimately, more successful. That starts with answering the important questions – like where you are today and where you want to be in the future. Avoiding surprises, helping you make great decisions and providing the technical know-how to turn vision into reality – it’s all a part of how we deliver better outcomes for your business.

Here’s what you can expect from Softchoice:

We’re Assessment-led – Implementing technology can be a risky affair, and nobody likes unnecessary risk. Softchoice’s Assessment Services reduce risk by analyzing your environment in detail before we make a recommendation. Because we use a data-driven approach that eliminates the guesswork, we think a Softchoice assessment is the best way to see opportunities for cost-savings and to understand what’s really required to take your technology to the next level.

We’re Vendor Agnostic – You might be interested to know we offer hundreds of thousands of technology products without maintaining a single warehouse. That’s what our distribution partners are for! Because we don’t have to worry about ‘moving product’ or ‘managing inventory’, you can count on Softchoice to give you unbiased advice. We focus on doing what’s right for you and providing technology solutions that further your goals.

We Have the Most Complete Offering – With the speed of innovation, there’s a lot to know and many moving parts. Softchoice makes things simple by providing solutions and services to help with just about any requirement – all under one roof. That could be as simple as providing reliable delivery on the technology products you use every day. Or it could mean leveraging our solution architects and professional services teams for help with a major project. From the desktop to the data center, from coast to coast, we’re here to turn your ambitions into reality.

Our Values

A big part of how we operate comes down to what we value. As an organization, our values have been the compass for how we interact with our customers, our partners and each other.

We’ve Got Customer Passion
Exceptional service is the cornerstone of our success. As we simplify the complicated and bring our knowledge of our business and IT to bear, we go above and beyond.

We Get it Done... Differently
Our customers count on us to own the end result. We recognize that delivering on our promises is critical to their personal success and the success of the organizations they represent. And when the opportunity to innovate arises, we love to do things differently.

We Take Care of Each Other
We put a premium on “nice” because, at the end of the day, our customers aren’t systems or companies – they’re people. We’ve built our entire company around the idea of people helping people get things done.

We’re in it for the Growth
Personally, professionally and as a business, growth is what we’re all about. We live to learn, set the bar high and reach for it every day.

Setting our people up for success starts with a proper introduction to Softchoice. That’s one of the reasons we have heavily invested in world-class onboarding programs like our Sales Academy. We also provide opportunities for continuous learning through a variety of technical and leadership development programs.

Fueled by an enlightened culture, continuous learning, and high performing teams, we aspire to be the most admired IT solutions and services provider in North America. Our goal is to double our client base with Services accounting for 25% of revenues by the end of 2018. Everything we do – from organizing our internal resources, to aligning our annual objectives – is centered on achieving these goals.

Every employee in the company is given the option of taking two paid volunteer days a year to give back to a non-profit organization of their choosing. Some elect to take these days to support a personal cause, while others volunteer as a team to do some good and bond over a group activity.

What makes Softchoice so special

At Softchoice, we help our people unleash their potential as business professionals through highly engaging, challenging work. This work is centered on enabling the success of our clients, partners, employees, and the communities we serve.

Their victories are our victories.

Our energetic and inspiring employees have a passion for growth and learning, delivering proven technology solutions and forward-looking advice to organizations across North America.

We care a lot about each other - and the communities we serve.

Softchoice Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
Softchoice President and CEO Vince De Palma
Vince De Palma
74 Ratings
  • "Great tech company"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Territory Sales Representative in Toronto, ON
    Current Employee - Territory Sales Representative in Toronto, ON
    Positive Outlook
    Approves of CEO

    I have been working at Softchoice full-time


    Sales academy training
    Cool office and awesome location
    Support from staff/coaches/team
    Learning potential


    Product knowledge is a lot

    Advice to Management

    Softchoice is a great place for tech sales. I’ve worked at companies 4 times it size before and never received such great sales training. The Sales academy is really effective and super informative, the support throughout it is very helpful. Honestly, they set you up for success.

    The company itself is innovative, senior management seems very strong. My only issue is with direct managers, sometimes I think re-evaluating and more coaching if direct managers would be in the companies best interest.

See All 551 Reviews

Softchoice Photos

Softchoice photo of: Softchoice has been named Dell Canada’s Channel Partner of the Year, making history as the first Dell-EMC partner to receive the title three years in a row!
Softchoice photo of: Cool meeting rooms with lots of tech
Softchoice photo of: Softchoice Cares Beer Cart
Softchoice photo of: The Forest Quiet Room
Softchoice photo of: Details of New Office
Softchoice photo of: A day well spent at the humane society for Softchoice Cares.
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Softchoice Interviews



Getting an Interview

Getting an Interview




  1. Helpful (2)  

    Inside Sales Representative Interview

    Anonymous Interview Candidate in Toronto, ON
    No Offer
    Negative Experience
    Easy Interview


    I applied through a recruiter. The process took 5 days. I interviewed at Softchoice (Toronto, ON) in February-2017.


    I read all the reviews about the company, interviews, and training. I took everything with a grain of salt and ill see for myself.

    I was approached by an HR recruiter from Softchoice, he was nice and gave me some background of the company and the role.

    Afterward, I was set up to have a phone interview with a talent advisor for the following day ( this is where everything started to go wrong).
    I did't not receive a phone call at the discussed time, or at all in fact. I had reached out to the initial person I spoke to and I was advised that the talent advisor needed to reschedule due to an emergency - no problem!

    My phone call was rescheduled for the next day, however I did not receive a phone call again.
    A normal person would normally just throw in the towel at this point. However, I was interested in the positions and saw great potential working for the company. I reached out again and the advisor claimed they did not receive my email - highly doubt that.

    After the third attempt(Friday), we finally connected and he was very nice and apologized for the miscommunication. Moving forward, the phone interview was very casual, some addition info about the company, role, compensation, my background, etc basic stuff. At the end of the call, we setup an in person interview for the following Monday. I was told that I would be emailed confirmation with the time, date, location, person who will be interviewing - i never received the confirmation.

    The position sounded very interesting, challenging, and a great opportunity. I didn't want to discredit a company due to incompetency of a employee who can't stick to appointments or sent emails.

    The Monday morning I followed up by email to confirm my interview and the details, no response... I called a few house later and connected. At this time this advisor actually cursed ( good image your setting of the company ) on the phone when he realized he did not send me anything

    At this point, I am convinced that this person is just flat out unorganized, incompetent, and has no respects others time. I was asked to call him after my interview so he could get an answers if they will be moving forward.

    My interviewer was on time and was very nice. I felt the interview went well - very basic and straight forward.

    After my interview I reached out to the talent advisor who said he would call me back at a specific time -to no surprise, he failed to call me back... again. Follow up email's have been sent out, but no response.

    It is actually mind blowing to see an IT company of this size have such poor, unprofessional, unreliable individuals working in HR. Business Development does not just start with clients, but with your candidates and employees - the respects you show for your clients valuable time should also be the same respect you show professionals who want to work with you and for you.

    Interview Questions

See All 100 Interviews

Softchoice Awards & Accolades

  • Best Large Workplaces in Canada, Great Places to Work, 2018
  • Best Places to Work, Glassdoor, 2017
  • Great Place to Work, Great Place to Work Institute, 2017
  • Microsoft Excellence in Operations Gold Level Award, Microsoft, 2017
  • Best Workplaces in Canada, Great Place to Work Institute, 2016
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