Mission: Delighting the world's beer drinkers.
I worked at Molson Coors full-time (More than 5 years)
Most brands actually have 'made in canada' content so you're not simply doing a cut and paste job of US strategy. Exciting to work for a company where ideas are still coming from local teams, yet you have the scale and international affiliations to do something really big!
Strong pay (relative to other CPG/retail companies) and fair benefit plan.
Exciting perks in marketing/brand department (access to sports events, concerts, trips etc, though those used to be more frequent in years past, and are declining).
It's obviously a fun industry, don't need to explain further. Your product is inherently a social one (I seriously doubt your neighbours would be as friendly towards you if you marketed canned soups or diapers).
Politics and the continual 'churn' that is created by leadership team which is unable to set clear priorities and always wants to know "what if" scenarios. Lack of long term commitment to brand budgets and vision, instead everyone is beholden to quarterly shareholder results and rushes to 'put out fires'.
Some departments are highly collaborative and positive working relationships, others do not. Systematic bonus/objective systems puts some areas of the business (procurement) at complete odds with others (innovation, marketing), so it's difficult to get others to do what you need.
Highly conservative in terms of many consumer facing activations and messaging - when you're such a large company I suppose you have a lot to lose if the PR doesn't play out well, but for God's sake take a stand and consumers will respect it.
Alot of long term all stars have left the business over the past 6-18 months and there is a new CEO at the helm. It's unclear how things will shake out with so many personnel changes (some good, some bad). That's the one constant at Molson, given the size, people are coming and going all the time. Hard to keep track and I doubt all the proper insights and knowledge is being transferred as it ideally should.
Advice to Management
Molson is a slow moving ship in a dynamic industry. You've got to take ideas from all levels of the organization and make bold moves to keep up with both the other giants (who are winning the game) and the little craft players who are basking in consumer love at the moment. The old way isn't working...
I applied through college or university. The process took 3 weeks. I interviewed at Molson Coors (Kingston, ON).
First there was a phone interview with someone from HR after which I was invited for an in-person interview on campus. There were three marketing managers conducting this interview which comprised of all behavioural questions. Each marketing manager represented a brand under Molson. Very friendly interaction however did not end up receiving an offer.