Working at Exchange Solutions |

Exchange Solutions Overview

Toronto, ON
51 to 200 employees
Company - Private
Advertising & Marketing
$10 to $25 million (USD) per year
Exchange Solutions designs, builds and operates intelligent customer engagement programs that improve customer acquisition, retention and profitability by identifying and closing high-value “behavior gaps.”

Intelligent Rules target each ... Read more

Company Updates

  • Thank you Retail CIO Outlook magazine for naming us among the Top 10 Analytics Solution Providers of 2017! Watch for our cover feature in this month's Analytics Special Edition!

    Exchange Solutions Named to TOP 10 Analytics Solution Providers 2017 by Retail CIO Outlook | Business Wire

    Exchange Solutions announced today that it has been selected as one of the Top 10 Analytics Solution Providers by Retail CIO Outlook publications. &ld

  • Exchange Solutions participated in the Daily Bread Food Bank during the 2016 holiday season and collected a total of 1,136 lbs of food! Out of the 905,970 clients the Daily Bread Food Bank helped last year, 32% were children. Great work everyone!

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Exchange Solutions – Why Work For Us?

What We Do

Exchange Solutions designs, builds and operates Smarter Loyalty programs that uses data-driven, personalized incentives to increase valuable customer behaviors, at a lower cost than your business-as-usual marketing. Smarter Loyalty programs uncover existing customer behavior gaps and close those behavior gaps with individualized offers. These one-to-one offers are tailored to each customer in order to drive incremental behavior change.

We are experts in creating and operating loyalty programs and personalized promotional solutions

Built on a proprietary platform, our approach is unique and delivers quicker results, better ROI, and deeper customer engagement than traditional programs.

Our Approach to Smarter Loyalty

Each day, retailers spend millions of dollars on promotions and loyalty programs, yet still cite customer retention as their greatest obstacle.  Much of this money is wasted because it is poorly targeted.

Smarter Loyalty allows customers to shape how this money is spent and what will drive changes to their behavior.

Our approach is focused on individualized offers that improve retention, customer lifetime value, and profitability.  Whether you’re looking to implement a new customer loyalty program or build upon an existing one, Smarter Loyalty provides options tailored to your business needs and long-term growth.

Our Platform

Our managed services platform and proprietary approach allow for quick implementation with minimal resources required from IT and marketing, while delivering programs completely customized to each company’s brand, user experience and customer economics. To support this, the cloud-based platform has three main components:

Listening Posts

We listen to real-time event and historical data to understand your customer behavior gaps in real-time, at an individual customer level. Unlike other listening post technologies like Google Analytics, we listen for the the valuable behaviors that each customer is not currently doing.

We seamlessly deploy listening posts in the following channels:  


For online session presence and activity 


For open and click through activity


For geo-location data

Call Center

For in-bound or outbound calling activity


For in-store presence and activity

Third Party Data

For integration with other data sources

Enterprise Databases

For historical customer profile and transactional data


For “likes,” “follows,” and keyword mentions


Intelligent Rules

Leveraging our Intelligent Rules authoring platform, we create custom rules tied to your specific business needs. The process of creating Intelligent Rules involves three steps:

Behavior Mapping

What behaviors are you trying to drive in your business? Which of your customers have the largest behavior gaps? What “journey” do you want customers to follow to close those gaps?

Behavior Economics

What is the value to your business of closing each one of those behavior gaps? How much of that value would you be willing to share with the customer as an incentive to get them to close their behavior gap?

Propensity Modeling

Which customers are least likely to close their behavior gaps on their own, without an incentive? How can we best reach those customers to offer them an incentive to change their behavior?

At scale, across many types of behaviors and customers, Intelligent Rules become complicated to manage and optimize. That’s where our Smarter Loyalty approach comes in. Our team of experts constantly monitors customer activity, looking for ways to improve the rules and reduce incentive payout cost, allowing you to maximize profitability.


Interaction Management

We deliver personalized, incentive-based messaging to each of your customers through your channel infrastructure to drive deeper customer engagement. Our platform optimizes the messaging across message types and formats and coordinates across interaction channels to ensure a seamless customer experience. 





Call Center 

Point-of-Sale (POS)

Direct Mail

Over time, customer interactions may become quite complex, with multiple campaigns running in market simultaneously, across many channels. Our team of experts constantly monitors customer activity, looking for ways to improve the marketing executions and treatments to drive more behavior at a lower cost, allowing you to maximize profitability.

If you share a love for everything about software design and if using technologies like Docker, Chef, Mesos, Gradle, AngularJS, Kafka and Akka tickles your fancy, then you might just speak our language.  Do you bring a big thinking approach and a curious mind that is not afraid to ask hard questions? Do you have a passion to translate focused research in to actionable implementation decisions?  How about working on high transactional systems that handle billions of transactions per month with sub second response times?

We’re a Java shop environment using agile methodologies and on a learning path towards mastering continuous delivery.  We have a high performing collaborative team of software development professionals driven by their mutual passion for innovation and a desire to keep pace with leading edge technologies.  We walk the talk through our commitment to challenging work and internal programs, such as Innovacations (a week dedicated to experimental exploratory work), and Developers Learning Things at Lunch (DLTAL) all while having a fun work hard/play hard balance … and of course, free Java ;)

Let's Take Coding to Another Level

At Exchange Solutions, we share a company-wide commitment to hiring remarkable people.  We are a high-energy company where individuals are driven to succeed and empowered to perform at their best. Our environment combines teamwork, vitality and enthusiasm with a casual, flexible approach. Our talented team members share a dedication to creativity in developing innovative ideas and together we are powering the future of smarter loyalty.

Our Core Values

At Exchange Solutions, we share a vision where our company Core Values resonate with our own personal values. Our commitment is continuously demonstrated through these qualities that are integrated in all that we do.

  • Delivering exceptional VALUE to our clients
  • Growing our expertise and our impact through continuous INNOVATION and outside-of-the-box thinking
  • Working in an environment characterized by COLLABORATION, mutual respect and personal accountability
  • Operating at all times with a purposeful SENSE OF URGENCY
  • Having FUN, enjoying what we do and staying in balance

We’re serious about building talented, creative teams – $5,000 serious!

Our favorite way of hiring new people is through referrals! In fact, it’s one of the most successful ways we have grown our Technology, Analytics and Account Management teams. If there is someone in your personal or professional network that you think would thrive in our fast-paced environment and collaborative culture, than send them our way.

Exchange Solutions is offering a talent referral bonus of up to $5,000.00 CDN to an individual who refers a candidate that is hired for a qualified position and fulfills all of the eligibility criteria for this incentive.

It’s easy!

Check out our open position on our website at, or LinkedIn. Then tell us who you recommend, along with the resume of the candidate by emailing us at and include ‘Talent Referral Bonus’ in the subject line.

The sky is the limit!

Why stop at only one referral? If you have a network of talented contributors that may be aligned with one of our current job opportunities, then keep them coming.

Is there a catch?

No, but be sure to check out the details at to make sure you’re not missing anything.

BRAVO Reward and Recognition Program

Exchange Solutions believes in recognition and celebrating achievements.  Employee recognition and appreciation can be given in many ways - through taking the time to say thank you, praising efforts, rewarding results or simply through respecting a different view point.

Specifically, the BRAVO Reward and Recognition Program has been designed to:

  • Foster a team spirit of “one for all and all for one”/”we’re all in this together” 
  • Reinforce organizational core values, behaviours and operating principles
  • Recognize outstanding contribution by individuals and by teams
  • Support the Employee Value Proposition and Total Rewards model

Exchange Solutions Reviews

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Recommend to a friend
Approve of CEO
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Mike Hughes, Robert Jewell
10 Ratings
  • Featured Review

    Helpful (1)

    "Great Place To Work"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Toronto, ON
    Current Employee - Anonymous Employee in Toronto, ON
    Positive Outlook
    Approves of CEO

    I have been working at Exchange Solutions full-time (More than a year)


    -Informal culture and lack of corporate/bureaucratic hierarchy
    -Organizational appetite for change - good example is our renewed focus on discipline in new business development pursuits
    -Commitment to a data-driven business model that adds real value for clients
    -Full of smart people who want to do the right thing for each other, for the company and for our clients


    -We've struggled to grow/scale at the pace we want to, (but we're getting there)
    -We can make it a more of a priority to ensure our managers and teams don't allow our best people to burn out when others aren't pulling their weight

    Advice to Management

    -In their co-CEO roles, Bob and Mike are genuinely interested in removing barriers to our success... they are truly customer-focused and hold me accountable to be as well. Keep doing that.

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Exchange Solutions Photos

Exchange Solutions photo of: Roadrunners on their way for the Ride For Heart!
Exchange Solutions photo of: Enjoy!
Exchange Solutions photo of: Doing the honours of cutting the cake.
Exchange Solutions photo of: Celebrating Canada Day!
Exchange Solutions photo of: O Canada!
Exchange Solutions photo of: Everyone patiently waiting for their cake.
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Exchange Solutions Interviews



Getting an Interview

Getting an Interview





    Software Developer Interview

    Anonymous Employee
    Accepted Offer
    Positive Experience
    Average Interview


    The process took a week. I interviewed at Exchange Solutions.


    The final interview was divided into 2 parts - one with the HR manager and next with Technical Manager. Both asked fairly easy questions and asked questions about resume, education and projects. Both were very easygoing and friendly interviewers and there was no air of intimidation.

    Interview Questions

    • Tell me about a project you were most proud of and why?   Answer Question
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Exchange Solutions Awards & Accolades

  • Outstanding Ecosystem Technology Business Partner of the Year, IBM, 2016
  • Best Consumer Funded Prepaid Program, PX Prepaid & Payments Awards, 2013

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