Mission: We want to provide a unified software platform that helps marketers buy media across all inventory, on all channels, with all ad formats, to achieve any campaign objective.
This month’s topic? Machine learning. We brought in Centro’s VP of customer success, Steve Monti, to give us the breakdown.
Centro announced more than 100 new agencies have signed up to use Basis to converge their digital media planning, buying, trading, operations, campaign analytics and business intelligence into a singular platform.
Read our press release:
We are good people who do great work and, every day, we aspire to be better people and do better work. We are a culture grounded by personal growth and well-being. We have a strong moral compass and know the diﬀerence between right and wrong. We check our egos at the door and believe we can make the world a better place. We roll up our sleeves, work hard and move fast. We hold each other accountable and solve problems. We care about each other, ourselves, our communities and the environment which we live in. We create raving fans of our customers and have a lot of fun along the way.
People are at the heart of everything we do. It should come as no surprise that our employees are our greatest asset. So to truly see who we are as a company, you need to take a look at who we are as individuals. We expect these principles from each of our peeps:
Lasting happiness is achieved through continuous personal growth and self-improvement. We are committed to continuous investment in the growth of our team members while, at the same time, requiring each team member to actively take responsibility for their own self-development and well-being.
Do the Right Thing
We are guided by our moral compasses, which innately know the diﬀerence between right and wrong. We never compromise our integrity. We stand for what is just and right and hold ourselves to a high level of ethical standards,
Cultivate Raving Fans
We create Raving Fans of our customers and of each other. Doing this requires a constant commitment to the service, happiness, and satisfaction of others.
If our customers aren’t raving about our people and our products, we have not achieved the level of customer happiness
we strive for.
Change is the only constant. In a fast-moving world and industry, we seek, embrace and get comfortable that if we’re not continuously
changing, evolving and improving, we’re falling behind. No two years will ever look the same at Centro.
Believe Impact is Possible
We create lasting and positive impact in the communities and industries in which we operate. When we work hard, stay focused and act in service to others, we believe anything and everything is possible. We are limited only by our imaginations and our eﬀort
We recognize there is no such thing as “individual success” in life. We are
magnanimous in victory and acknowledge those who have helped us along the way. Healthy team chemistry, creativity and collaboration is critical to achieving our goals. We check our egos at the door
Support Each Other
We are committed to building an encouraging, caring, and supportive environment. We share a responsibility to help our team members and do what we can to help support them and enrich their lives.
Work Ethic Wins
We hire the best and brightest minds in the industry. But we also know that intelligence means nothing unless it’s paired with incredible eﬀort and a strong work ethic. The teams and companies willing to put in the extra eﬀort, go the extra mile and be held accountable will be the ones who see their visions and dreams realized.
Working hard, building amazing products, and achieving success is an exhilarating and exciting way to live life. However, we also recognize the importance of keeping life in perspective. Making sure we’re consistently finding peace and joy along our journey is an invaluable component
to sustainable and lasting success.
Besides the challenging work and amazing friends we have in the office, Centro also provides the below opportunities for us to focus on our well-being and work-life blend.
Celebrate Each Other
Focus on Healthy Habits
Support for our Personal Goals
Support for our Well-Being
Support for Others
A Vision for Digital Media
We despise inefficiency because it wastes our most precious asset: time. Centro is on a mission to change the way digital media is done. Our holistic approach streamlines and organizes digital media operations across 100% of online advertising channels and inventory, eliminating silos and complexity.
Decision Intelligence and Data Science
Centro maintains a granular historical record of every campaign we've executed since 2007. That data, and associated meta-data, play a central role in the software we build. Our goal is simple: turn the raw data into actionable information and intelligence. The end result is even simpler: more effective campaigns for your advertisers and agencies.
Technology and Engineering
Built on the twin pillars of Ruby on Rails and Java, Centro software leverages a modern SaaS 2.0 tech stack, a service-oriented architecture and machine learning. Our product suite is a marvel of efficient, high-performance, high-throughput software and systems engineering processing tens of billions of transactions per day at sub-10 millisecond latencies. These transactions are closely analyzed by Hadoop, Pentaho, neo4Js, R and some proprietary technologies that turn data into actionable insight. With RESTful APIs, we empower customers and partners and expand our ecosystem.
I worked at Centro full-time
great management and colleagues, unlimited vacation, room for groth
Pay is not the highest
I applied through an employee referral. The process took 2 weeks. I interviewed at Centro (Toronto, ON) in March-2015.
After my friend recommended me an Internship of this company, I first got a phone interview asking me questions about background and skills. Then one onsite interview which was just two interviewers keeping asking me technical questions for two hours in an office.