Working at Alida |

Alida Overview

Toronto, ON
201 to 500 employees
Company - Private
Enterprise Software & Network Solutions
$50 to $100 million (CAD) per year
Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn ... Read more

Mission: Our mission is to help companies make decisions with their customers, not for them.

Company Updates

  • Vision Critical is now Alida.

  • Vision Critical Secures US$20 Million in Growth Funding from Vistara Capital Partners. The investment will accelerate the next stage of rapid CXM growth. Read more at

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Alida – Why Work With Us?

Why work at Alida?

We aim to put customers' and employees' ideas, feelings, and opinions at the heart of every business - especially our own.

Alida fosters a culture where amazing people like you can do their best work, be heard, and make an impact. If you're ready to grow your career and work with some of the biggest brands in the world, you've come to the right place.

Working at Alida provides:

  • Awesome perks
  • Global footprint
  • Learning opportunities
  • Professional development
  • Big brand clients
  • Award-winning technology

We strongly believe in the following principles:

  • All For One - We win working as a team. Team productivity trumps individual productivity. We go out of our way to help each other.
  • Customer-Centric Development - We talk to our customers and design solutions to meet their needs.
  • Ship It - We're all makers and builders. We believe in finishing, delivering, then iterating.

Product Team

Our product team is responsible for building SaaS solutions that enable our customers to deliver exclusive interactive experiences to their customers. We are currently working on building a suite of CXM solutions that serve top brands across the globe.

Our engineers, product managers, and UX designers work on some pretty exciting projects with modern technology—like dashboards & analytics, AI & machine learning, and custom APIs—while using our own products to gather ongoing user feedback to inform decisions.

Our team works at a fast pace, loves to collaborate, and is relentlessly focused on delivering experiences, not just features. 

Customer Success Team

Our customer success team helps brands use the Alida platform to build engaging relationships with with their customers.

Sales Team

Our sales team sells enterprise solutions to executive buyers to solve unique business challenges.

Work With a Diverse Global Team

  • 350+ talented employees
  • 7 countries
  • 10 global offices
  • Alida staff are 45% female and 54% male. Well above the 2020 numbers of tech giants such as Amazon, Facebook and Google.
  • Leadership team (director-level and above) is exactly 50% female and 50% male.
  • Of all director-level employees, 79% are female. Canadian average is just 35%.

Business Women's Exchange (BWX)

This group is founded by Alida senior leadership and open to all employees with a focus on:

  • Discussing gender diversity and unique issues faced by women in the workplace
  • Supporting our female leaders in their growth and career development

Activities include:

  • Bi-quarterly meetings with planned discussion topics
  • Guest speakers (industry leaders, customers, board, members, other interesting role models)
  • Mentoring and coaching

"It's easy to love coming to work every day when you're given autonomy, flexibility and the ability to have a meaningful impact on your role. It is encouraging to work with a team of passionate and highly-driven individuals. Plus, movie nights, Friday feasts, football Wednesdays and more makes it a fun place to be. Because as we know ‘All work and no play makes Jack a dull boy.’"

—Suwati Kumar, Advocate of Customer Intelligence, London

“My team pushes me to higher levels of what I can achieve so that I can build on the skills needed in the workplace and further my career.”

—Daniel Cabrera, Senior Revenue Accountant, Toronto

Alida Reviews

  • Featured Review

    "Great place to work"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook
    Approves of CEO

    I have been working at Alida full-time (More than a year)


    Supportive colleagues, strategic leadership, flexibility, momentum, growth, product innovation, clear communication, work/life balance


    In the past, there seemed to be periodic misalignment across departments and it would take ages to get things done. Now I feel we are aligned and moving in one direction together, getting things done more swiftly.

    Advice to Management

    Keep up the good work!

See All 327 Reviews

Alida Photos

Alida photo of: Happy International Women's Day from Vision Critical!
Alida photo of: Happy Women's Day from Vision Critical!
Alida photo of: Christmas Celebrations 2019
Alida photo of: Toronto Christmas 2019
Alida photo of: Double Trouble - December 2019 Hackathon
Alida photo of: The Mighty 4 - December 2019 Hackathon
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Alida Interviews



Getting an Interview

Getting an Interview





    Accepted Offer
    Positive Experience
    Average Interview


    I applied online. The process took 2+ months. I interviewed at Alida.


    Phone call, then in-person interview with hiring manager, then in-person group interview with hiring manager and director of sales.

    During the group interview, you're asked to present a case on your approach for contacting a business that would benefit from Vision Criticals products

    Interview Questions

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Alida Awards & Accolades

  • Top Employers, BC Top Employers, 2015
  • Branham300, Branham300 - The Who's Who in Canadian ICT, 2015
  • Best Companies London - One to Watch, Best Companies - One to Watch, 2015
  • Canada's 10 Most Admired Corporate Cultures, Waterstone Human Capital, 2015
  • Canada's Top Employer For Young People, Canada's Top Employers for Young People, 2015
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Work at Alida? Share Your Experiences

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