Vice President Communications Interview Questions

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Vice President Communications interview questions shared by candidates

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Vice President Corporate Communications was asked...July 31, 2013

The interview with the so-called CMO began awkwardly and without any pleasantries, its was almost as if he didn't want to do it. When I asked simple questions about their technology plans, his comment was, well those are product marketing questions and not appropriate for this interview. Humm we continued for another 15 minutes, and I felt like I was talking in another language, the language of enterprise computing that is. When he asked me how I would bring this new stack to market, I mentioned analyst groups, and the response was well analyst relations well that is owned by product marketing. I have brought many products to market including NetWeaver and know how to coordinate various teams in a large company. After 20 minutes I said I think this conversation is over and let's not waste any more time. He said in a condescending way, "well thank your sir for coming."

1 Answers

Stay far away from this company unless you want pain. I heard this CMO complaining about firing someone before the interview on the phone. He was unprofessionally dressed and extremely arrogant and way out of his league. Coming from Adobe, it was obvious that he knew very little about enterprise computing, especially marketing. This was the first time in 25 years that I had walked out of an interview. Less

State Street

How comfortable are you leading projects and providing strategy without much oversight?

1 Answers

Very comfortable. They didn't have another VP of Communications to rely on as the whole team is small. I explained that I used to be a one-person communications department and that's what they're looking for. Less

APCO Worldwide

Abilities to manage people and budgets, global teams.

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Shared personal case study examples.

APCO Worldwide

Presented with scenario and asked to react.

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Described plan of action for scenario.

Mode Media

How would I work with creators to showcase content at advertising roadshows? How would create an executive communications platform?

1 Answers

Bring them on the roadshow Profile building through opinion articles, public speaking and conference attendance Less

America 250 Foundation

What are your interests, and what makes you excited.

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I told them about how I enjoy writing, and writing makes me very excited.

The Wonderful Company

What experience do you have with consumer communication

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I have worked both in corporate and agency marketing management for both consumer and internal communications for Levis Strauss & Co, Rocawear, Kodak, Frito-Lay. Less

Concordia University Texas

Are you Lutheran?

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No.

Gwinnett Chamber of Commerce

Am I capable of putting together a comprehensive organizational communications strategy?

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My experience and my skill set speak to this being a strength of mine and data proves the success I have had in this arena. Less

APCO Worldwide

Ambitions, ability to grow business, thought leadership (individual and company)

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Described five year plan, experience growing and winning clients. Discussed marketing experience. Less

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