Internal challenges are adapting to the market. With electronic cigarettes widely available and their market share growing each month, the company will need to invest in r&d to enhance this new avenue and explore various options to change the platform of the company. Externally is the stance of consumer perception on tobacco and learning new ways to market to our audience.
Look to income demographics. Do a mini environmental scan to see how the price of cigarettes will impact sales. If you are in an area with a low socio-economic status, you may want to sell cheaper brands to store owner because that is what customers will desire. Selling higher end cigarettes will only sit on the shelves to expire.