Interview Question

Director of Digital Marketing Interview

-Saint Albert, AB

Great West Newspapers

They asked me about their app. The head guy showed it to me, and proudly told me how they had it made so you could "flip" the stories, by kind of a weird swiping-up on the screen.

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Interview Answer

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Well. I said it shouldn't be an app, it should be a mobile-friendly website. I said that I had never-once heard the word flip in this context, until now. I asked what about swiping and scrolling? Were they aware that everyone else, in every other app and website, uses swiping and scrolling? And that the choice of "flip" was flipping the bird to the reader? I believe he was deeply unimpressed with my answer, as his face fell like I'd just crushed his sandcastle.

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