Imperial Tobacco Canada Interview Question: How would you increase sales ... | Glassdoor.ca

Interview Question

Trade Marketing Account Representative Interview Vancouver, BC

How would you increase sales volume while managing a store

  owners margin needs?
Answer

Interview Answer

1 Answer

1

Look to income demographics. Do a mini environmental scan to see how the price of cigarettes will impact sales. If you are in an area with a low socio-economic status, you may want to sell cheaper brands to store owner because that is what customers will desire. Selling higher end cigarettes will only sit on the shelves to expire.

AJ22 on Nov. 1, 2017

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