Interview Question

Market Research Analyst Interview

-Toronto, ON

Millennium Research Group

How many packs of cigarettes are sold in the UK in a given year?


Interview Answer

1 Answer


The final answer isn't important it is the process. Breaking it down into logical pieces is the key. Ie population of UK, % of smokers, types of smokers (heavy, light, no smoking), packs smoked per day etc. and then multiplying it out.

Anonymous on

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