What does a Web Producer do?

Web producers work in a hybrid position that combines aspects of journalism, design, and marketing. They are responsible for driving traffic to web pages, which means they must understand search engine optimization (SEO). They ensure the content of a website is optimized for a user’s experience and are in charge of arranging, editing, and sometimes creating website content, which includes music, video, flash, and print. Web producers are in charge of styling content to create the voice and character of a site and channel content into a coherent, unique style that is true to the site's brand.

Web producers oversee and monitor project designs and ensure the project meets requirements outlined by the client in a timely manner and identify and hire the resources that help designers, illustrators, and copywriters. They proofread and rewrite content where necessary and provide feedback to all relevant team members, and schedule projects on time while managing budgeting. Web producers need a minimum bachelor's degree in computer science, graphic designing, communication, business administration, or related fields.

Work/Life Balance
3.6 ★
Salary Range--
Career Opportunity
3.4 ★
Avg. Experience2-4 years

Web Producer Salaries

Average Base Pay

$60,134 /yr
Same as national average
Not including cash compensation
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Median: $60K
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Glassdoor Estimated Salary

Web Producer Career Path

Learn how to become a Web Producer, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Web Producer Insights

Read what Web Producer professionals have to say about their job experiences and view top companies for this career.
Sinclair Broadcast GroupSinclair Broadcast Group
Web Producer
Nov. 17, 2020

“Schedule wasn't great but not surprising when you're first starting in the business.”

Video Content Producer
Aug. 20, 2019

“Salary is good according to Malaysian standards but can do better in terms globally coz everybody travels a”

VR VisionVR Vision
360 Content Producer
Dec. 4, 2019

“VR Vision is an excellent place to work if you enjoy working in a creative environment for a challenging industry.”

The North FaceThe North Face
Senior Producer | Environmental Design and Brand Experience
Oct. 8, 2021

“People are hired first and foremost because of a love of the outdoors not whether they are well qualified for the job.”

Juniper NetworksJuniper Networks
Web Manager
Oct. 21, 2020

“CEO is totally inspiring—he started as a new college grad and worked his way all the way up to the top.”

Content Producer
Sep. 11, 2021

“People are nice and welcoming.”

Web Manager
Sep. 29, 2021

“Great team work and cooperation”

Hardie Grant
Junior Content Producer
Jun. 3, 2021

“Low salaries and no structure for career development”

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Web Producer Interviews

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Web Producer jobs